Ortovox & Cody Townsend Announce Partnership Townsend Joins As Avalanche Safety Gear Ambassador

ORTOVOX is proud to announce an exclusive partnership with American professional ski mountaineer and filmmaker Cody Townsend. Townsend joins ORTOVOX as an ambassador for innovative avalanche safety equipment, including the electronic avalanche backpack LiTRIC and the Diract beacon. 

Founded in 1980, ORTOVOX is a leading German mountain brand renowned for its expertise in avalanche rescue equipment and wool apparel designed for various mountain activities. 

Renowned for his groundbreaking ski projects like the YouTube series The FIFTY Project and the new Fifty+, Townsend is a trusted voice in the freeride and big-mountain skiing community. Known for his exceptional athletic achievements paired with a strong focus on safety, Townsend perfectly embodies ORTOVOX’s mission to protect mountain athletes through cutting-edge emergency equipment and targeted training initiatives. 

“Since 1980, our driving force has been to make mountain sports safer while inspiring athletes around the world. With Cody Townsend, we’ve found a partner who embodies this mission through his projects and his authentic storytelling,” says Christopher Junge, Head of Brand Marketing at ORTOVOX. “We’re excited to use this long-term partnership to bring greater visibility to avalanche safety – especially within the freeride community.” 

For Townsend, functionality is the key factor when choosing his gear: “ORTOVOX brings a unique, technologically advanced and sustainable approach to their product line,” says Townsend. “Fromthemost innovative airbagsystemto intuitive and easy-to-useavalanchesafetyequipment, I trulyappreciatewhat ORTOVOX bringstobackcountrysafety.” 

The partnership between ORTOVOX and Cody Townsend sends a powerful message for the future, emphasizing their shared goal of making mountain sports safer and more responsible.