Giorgio Armani Becomes "Partner" Of Milan Cortina 2026 Olympic And Paralympic Games
The Milano Cortina 2026 Foundation and Giorgio Armani announce the signing of an agreement intended to support the Milano Cortina 2026 Winter Olympic and Paralympic Games.
EA7 , the line born in 2004 as a sports version of Emporio Armani, is confirmed as the Official Outfitter of the Italia Team: it will dress the athletes of the Italian Olympic and Paralympic delegation from the upcoming Paris 2024 Summer Games to the Milan Cortina 2026 Winter Olympics and Paralympics. clear message that renews and further strengthens the union between Giorgio Armani and Italian sport, born on the occasion of the London 2012 Games.
Formal Wear Partner of the Milano Cortina 2026 Foundation
EA7 Emporio Armani, as Formal Wear Partner of the Milano Cortina 2026 Foundation, will also take care of the creation of the staff's formal clothing. The partnership with the Foundation stems from the passion with which Giorgio Armani has always followed and supported the universe of Olympic and Paralympic disciplines and the values they embody, with the idea that fashion and sport can help improve people's lives.
United by the values of sport
Giorgio Armani's bond with the world of winter sports was born in 2012 with the collaboration with Italian and Swiss ski schools, continued with the 'Winter Tour' format-event and with the collaboration with CONI for the Olympic Games and The Winter Paralympics of Sochi 2014, Pyeongchang 2018, Beijing 2022, and the 2023 World Ski Championships. This new appointment confirms the presence of the brand at the most important international competition, involving the best athletes in the world.
Together on the Road to the Games
“Collaborating with the Olympic and Paralympic team on the occasion of Milano Cortina 2026 is a particularly significant occasion for me: it combines my passions, fashion and sport, in the setting of Milan, a recognized international metropolis, of which I am a proud citizen, which has supported and have always supported. EA7 Emporio Armani is synonymous with technical research and style: dressing the athletes again will allow me to demonstrate the union of these two components on the field, during such an important event," said Giorgio Armani .
The President of Milano Cortina 2026, Giovanni Malagò , stated: “For years, first through CONI and the Italia Team, and now also with this important partnership with the organizing committee of the Games, Giorgio Armani has been participating, with intense passion, in the history of the blue sport and its victories. His presence and friendship testify to a commitment that goes beyond competitions and speaks to the world of our creativity, our style, our excellence, including sporting excellence, with an extraordinarily authoritative voice. For this reason, the association between the Games and Armani makes us particularly proud, as well as confident about the success of our wonderful adventure”.
United by the values of sport
“People, Planet, Sustainability. Important and shared values, and a history full of successes in world sport. It is an honor to welcome a brand like Armani into the family of Olympic and Paralympic sponsors of Milano Cortina 2026. Combining the image of the Italian Games with Armani is very positive news for us which allows us to look ever further ahead with greater awareness and determination. And which confirms the central importance of our partners in building a new model of the Games, promoted by the International Olympic and Paralympic Committees, which is more engaging and sustainable,” said Andrea Varnier, CEO of Milano Cortina 2026.
