Zermatt Bergbahnen AG Extends Partnership With APG | SGA
Zermatt Bergbahnen AG is extending its partnership with APG | SGA. With the exclusive marketing contract, the leading Swiss outdoor advertising company has opened up attractive communication options for advertising customers in the “Matterhorn paradise”. APG | SGA is thus consolidating its market position for high-impact outdoor advertising on the mountain in the largest and best-known tourist regions in Switzerland.
As a partner of the largest pure ropeway company in Switzerland, whose offers are operated all year round, APG | SGA is responsible for the exclusive billboarding throughout the region. APG | SGA markets 103 large posters and a further eight backlit Big Posters. There are also 115 EntryPortal posters - these are stickers that are clearly visible on the turnstile readers and ensure repeated perception. In addition, 27 high-impact F12 posters are available at important and high-frequency transit points throughout the destination.
With these classic advertising formats, advertisers benefit from a unique communication environment in the clear mountain air and, in addition to the affluent international mountain tourists in a holiday mood, also reach the local audience. Incidentally, the APG | SGA offers in this unique setting at 3,883 m above sea level. M. the highest advertising media in Europe. But also digital advertising space, which can be found integrated into the guest information system at all prominent transit locations, round off the advertising portfolio of APG | SGA.
Zermatt is world-famous, has a wide range of experiences and is one of the most renowned holiday destinations in Switzerland. APG | SGA offers a total of 444 analog and 27 digital advertising spaces across the entire municipality. The mountain railways are an important pillar and attraction: with 360 kilometers of slopes in the “Matterhorn ski paradise” and 21 kilometers of slopes for summer skiing on the glacier, it is the only year-round winter sports area in Switzerland. With the 32 state-of-the-art systems of Zermatt Bergbahnen AG, around two million first-time entries and over 14 million total traffic generated in 2019.
APG | SGA, Allgemeine Plakatgesellschaft AG, is Switzerland's leading outdoor advertising company. Specialized in digital and analogue poster offers as well as special forms of advertising at highly frequented locations on the street, in train stations, at the point of sale, at the point of interest, in the mountains as well as in and on transport and airports, it covers all areas of outdoor advertising.
Supplemented with mobile advertising, interaction options and promotions, APG | SGA stands for quality and tradition combined with innovation and aims to inspire people with the best communication solutions in public spaces. Over 500 employees ensure a lasting impression in contact with customers, the authorities and the advertising industry. You maintain with great care, technical competence,
