Wintersteiger AG rebrands Sports Division As Wintersteiger Sports GmbH
Wintersteiger AG/Division Sports reported re-branding this summer to WintersteigerSports GmbH and organized the company into four areas—Ski Service (including rental and lockers), Bike Services, Sports & Fitness, and Drying and Hygienic.
“We have always been passionate about sports. By realigning the company as a whole and re-branding from Wintersteiger AG/ Division Sports to WintersteigerSports GmbH with four business areas, we hope to underline that we are at home in the sports industry and not just in mechanical engineering,” said company CEO Daniel Steininger
Wintersteiger was founded 70 years ago as a mechanical engineering company in Obernberg am Inn, Upper Austria. Alongside sports, the company also serves customers in thin wood cutting and saw technology, seed cultivation, field trials, and metal technology—four different sectors with different markets and customer requirements.
“Wintersteiger has always been good at adapting to markets and situations. This reorganization into individual companies allows us to focus on the customer even more,” continued Steininger. “There is a clear vision for the future: to have a closer relationship to the customer, open up new divisions, set trends as a technology leader, and achieve success together. And this customer focus is not only evident in service, as customer feedback is used to optimize products on an ongoing basis. The Bike Services and Drying & Hygienic divisions must now turn their attention to entirely new markets, which require additional expertise. We have particularly high hopes for the Bike division, and not just because of the current shift in thinking around transportation. “Our products are classic “enablers” for our partners. Integrating our products and our divisions enables us to get even closer to our customers and lay the foundation for our shared success as a solutions provider,” continued Steininger.
Wintersteiger also reported it has a new compact ski service machine for racing and will be used at the opening event of the Alpine Ski World Cup in Sölden, Austria. The company said, “Further innovations from the Rental division will be introduced in spring 2024.
“The Wintersteiger Racing Team is another new addition to the ski and snowboard service specialists. This team specializes in the needs of racing customers and the international associations, as well as manufacturers and ski brands. This should enable us to push the boundaries of technology even further,” said Steininger.
Wintersteiger, Inc. operates as an independent sales and service branch for Wintersteiger Group’s U.S. divisions.
