Winter Tourism Well On Track In Lower Austria

The winter season in Lower Austria has got off to a good start, as confirmed by the current overnight stay figures: According to the first projections by Statistics Austria, including January, an increase of 4.1 percent has been recorded in Lower Austria so far in the current 2024/25 winter season. Governor Johanna Mikl-Leitner is pleased and emphasizes: "The winter season started very well in November and December 2024, and the positive trend has now continued in January 2025. We are currently at an increase of 4.1 percent this season. The increase of 1.6 percent in January alone compared to the previous year is also positive - for the businesses, for tourism as a whole. The snow conditions were good, there were many sunny winter days and that naturally makes you want to exercise outdoors. The new Lower Austria Mountain Adventure Pass was very well received with over 8,000 passes and the number of visitors to the mountain railways was encouraging."

Michael Duscher, Managing Director of Lower Austria Tourism, adds: "Lower Austria has a lot to offer all winter long, even away from the slopes - whether you are interested in culture, relaxation and wellness or looking for a natural experience and peace. Winter hikes, for example with alpacas and donkeys, are becoming increasingly popular, wellness is always in demand, but we have also set some other impulses with the city campaign especially for winter and the new 'Selected Stays' initiative for unique accommodation providers. There are many incentives to come to Lower Austria all year round. Since November we have been on a successful course with 1,354,700 overnight stays in the winter season, both among domestic guests with an increase of 4.3 percent and among foreign guests with an increase of 3.8 percent."

With an increase in the number of overnight stays of 6.5 percent in November 2024 compared to the previous year and 4 percent in December, the 2024/25 winter season has already started very well. This trend continued in January 2025. Lower Austrians, guests from Vienna and the neighboring federal states in particular still like to come to Lower Austria; Lower Austria recorded an increase of 2.1 percent in January for guests from within the country.

In the winter season so far since November, the increase was even 4.3 percent for domestic guests and 3.8 percent for guests from abroad. Skiing will be possible in most ski areas for at least another two weeks. But there is also a lot else to experience in Lower Austria in the next few weeks: Spring is coming soon, and then it will be time again for hiking, cycling, enjoying the wine spring and much more.