Winter Dew Tour Announces New Partnership With Copper Mountain For 2020 & 2021
Mountain Dew and Adventure Sports Network Group (ASN), along with Copper Mountain, a POWDR resort have announced that the annual Winter Dew Tour ski and snowboard competition and festival will be hosted at Copper Mountain in 2020 and 2021.
“Physically, our move is just down the road in Colorado, but we feel the Dew Tour will take on new life at Copper, which has long been a preferred destination for elite action sports athletes” said Courtney Gresik, president and general manager of Dew Tour.
Copper Mountain, the premier mountain for progression in Colorado, is in the midst of a $100M mountain experience transformation. Copper’s commitment to empowering and inspiring the next generation of action sports athletes spans over multiple decades with its year-round Woodward facilities and event programming.
“Copper, and its parent company POWDR, truly get the vision of Dew Tour, which is to bring together the world’s best skateboarders, snowboarders, skiers, artists, brands and fans in a celebration of creativity and style,” adds Gresik. “Copper is well-seasoned in hosting world-class events, including the annual U.S. Grand Prix and the USASA Nationals. Athletes know Copper Mountain and the quality of its parks and pipe. We are ready to get started on taking the event to a whole new level in terms of event progression and service to the athletes and fans.”
The four-day winter Dew Tour will include the world’s best male and female skiers and snowboarders competing in individual halfpipe, slopestyle and para snowboard competitions, Dew Tour’s signature Team Challenge competition and a calendar of fan-based activities. Spectators will have a front row seat to the action out of Copper’s Center Village where the event stage, sponsor activations and Team Challenge will take place. Slopestyle will be held in Copper’s Central Park, an elite-level mountain park facility, and the halfpipe events will conveniently sit just above the base of Center Village. The Dew Tour festival experience will include live music on the Dew Tour main stage as well as a sponsor village, pro athlete photo-ops, poster signings and more. The Dew Tour is free and open to the public.
“Copper is excited to be the new home to the winter Dew Tour. Between our investments in enhancing the overall ski and ride experience to our designation as an official venue for U.S. Ski & Snowboard teams early season training, Copper’s areas of expertise are providing world-class facilities for athlete progression and a lively atmosphere for spectators,” said Dustin Lyman, Copper Mountain president and general manager. “The Dew Tour is a perfect fit for Copper as we live the action sports lifestyle everyday through our Woodward venues and programs.”
Past Dew Tour competitors include Olympic gold medalist and Dew Tour champions Chloe Kim (USA), Nick Goepper (USA), Shaun White (USA), Red Gerard (USA), Gus Kenworthy (USA), Ayumu Hirano (JPN), Amy Purdy (USA) and others from around the world.
A total of six hours of winter Dew Tour coverage will air on NBC and NBCSN. The event will also be live streamed in its entirety on DewTour.com, Facebook Live, YouTube and other major platforms for a total of 24 hours LIVE.
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands and fans in a celebration of creativity and style. In 2016, the Adventure Sports Network Group (ASN) became the official strategic partner to lead content production, execution and event staging for the Dew Tour. Working in close collaboration with ASN’s core action sports media brands and in partnership with DEW®, Dew Tour continues to progress events and content, bringing millions of action sports fans engaging stories and experiences across digital and broadcast mediums. In addition to Dewtour.com and ASN’s digital network, Dew Tour’s summer and winter events are telecast on NBC.
