Winter Dew Tour Announces 2024 Event Partners
The Winter Dew Tour, fueled by MTN DEW, announces its partner relationships for this weekend’s snowboarding and freeskiing competition and festival to be held at Copper Mountain, Colo., March 8-10. In addition to presenting partner MTN DEW, U.S. Air Force, Circle K, Safeway, Pacifico, Nixon, and Diageo all return as Winter Dew Tour sponsors. Alongside new partners Rockstar Energy, GoPro and CordaRoy’s, and various nonprofit and local businesses, a majority of the event’s partners will offer on-site activations to enhance the consumer experience at the Winter Dew Tour. Copper Mountain and Woodward Copper serve as the event host for its fourth consecutive year.
Activation highlights that fans can expect include:
Dew Tour title sponsor MTN DEW will be celebrating 20 years of Dew Tour history with fan photo moments incorporated into their booth. Throughout the weekend, fans can sample refreshing MTN DEW, get an autograph from MTN DEW pro snowboarder Danny Davis and have an opportunity to “spin to win” prizes including custom branded MTN DEW snowboards.
Returning partners Circle K and Safeway are teaming up to offer tastings of MTN DEW BAJA BLAST, MTN DEW BAJA BLAST ZERO SUGAR and MTN DEW PURPLE THUNDER; fans will also have the opportunity to win prizes.
The United States Air Force returns this year and will sponsor the Superpipe High Air & Best Trick Jam on Sunday – with awards given for highest snowboarding and skiing air; they will also present Best Trick awards at all Streetstyle events. The Superpipe will see the return of the U.S. Air Force Height Meter integration where spectators can witness how high their favorite athletes can boost. New this year is the custom U.S. Air Force ride-able feature on the Streetstyle course. In addition, the Air Force will offer two unique VR experiences in their fan activation booth: visitors have the option to pilot an F-35 fighter through a canyon using a real-life throttle and flight stick or operate a replica KC-135 boom pod to refuel several airborne aircraft including a B-2 Stealth Bomber.
Rockstar Energy, a new partner, will include free ski and snowboard tuning, product sampling, as well as a Prize Wheel for fans. The Rockstar Recovery Lounge will be available exclusively for athletes to revive and hydrate pre and post competition. The brand will also be there to support its team members competing at DewTour: Jill Perkins, Sony Alba, Brandon Davis, Nik Baden and Sam Taxwood.
Pacifico will feature the Pacifico Apres Lounge, including outdoor seating, DJ tunes, and activities for fans, along with their famous airstream, where those over 21 years of age can enjoy an ice cold Pacific beer, win fun giveaway items, have a photo moment and enter to win a Pacifico branded ski suit each day of the event. They will also have a pop up point of sale tent at the bottom of the Superpipe.
Diageo Brands’ Smirnoff Vodka, Bulleit Bourbon and Don Julio Tequila will be offering fan favorite product sampling and custom signature cocktails within the Dew Tour Experience festival village.
Nonprofit action sports-based partners Boarding for Breast Cancer (B4BC), Beyond The Boundaries and Save A Brain will activate at the Dew Tour Experience.
Beyond the Boundaries will return for another all-women’s ride day on Friday, March 8. BTBounds brings together a crew of professional riders, experienced coaches, and industry ambassadors for an all-mountain shred day and learning session. Spots are secured with a $10 registration fee that doubles as a Boarding for Breast Cancer donation. For more details and to register go to BTBounds.com.
On Saturday, March 9 from 11 a.m.-1 p.m., B4BC will be hosting “The Pink Poker Run,” an all-ages and abilities fun way to explore the mountain while supporting breast cancer awareness and prevention. Registration is $25 and will include a B4BC goodie bag. In addition, B4BC will offer a Tribute Ride, a collective lap in honor of a loved one who is or has battled breast cancer. For more details and to register, go to www.b4bc.org.
Behind the scenes, Nixon will provide each competition winner a watch and CordaRoy’s will be helping decorate the Athlete Lounge, VIP lounges and Press Center with bean bag chairs, offering comfortable relaxing spaces for each.
More than 100 of the world’s top athletes will compete in men’s and women’s individual ski and snowboard Superpipe and Streetstyle, and Superpipe High Air & Best Trick Jam, which will be open to all Dew Tourcompetitors. The Super Streetstyle competitions will be held in the evening under the lights on Saturday and Sunday night. Winter Dew Tour will feature two nights of outdoor concerts including headliner Ship Wrek with opening act DJ’s DC and Don Fuego on Friday, March 8; and, Snakehips with opening DJ KDJ Above on Saturday, March 9. As always, the Winter Dew Tour is free and open to the public.
Winter Dew Tour will be livestreamed in its entirety on DewTour.com, Facebook Live, YouTube and other major platforms for more than 15 hours. Dew Tour can also be viewed globally including CaffeineTV, Outside, Proseiben, and FuelTV. Stay updated at DewTour.com and on Facebook, Twitter, Instagram, TikTok and YouTube by following @DewTour.
