Whitespace Introduces Limited Edition Icona 157

Whitespace, the performance snow company founded by Shaun White, is proud to unveil the Icona — a game-changing snowboard designed for the modern rider who seeks unrivaled speed, precision, and performance

With a limited edition run of only 100 boards, the Icona is an exclusive, collector-worthy snowboard that combines unmatched performance with cutting-edge technology and craftsmanship. Whitespace developed a unique profile that reduces frictional drag, increases snow movement underfoot, maximizes float, and provides unparalleled edge control.

The Icona is available in a 157cm size and is designed with a directional hybrid camber profile that strikes the perfect balance between explosive response and forgiving flotation. Its Split Bow Nose—an innovation inspired by the shape of a ship’s bow—slices through snow on initial impact, creating a smooth and effortless ride through any condition.

3D Contour Channels reduce snow friction by lifting 25% of the base surface off the ground, allowing the board to glide faster and more efficiently. At high speeds, 3D Dampening technology provides responsive power and support underfoot, ensuring stability and control no matter the terrain. These advanced features give riders the ability to carve with pinpoint accuracy, while maintaining the playfulness necessary for powder days and off-piste adventures.

Whitespace’s commitment to excellence is evident in every aspect of the Icona’s design. The board features Carbon X45 Ultra Dense Weave fiberglass strategically placed for added power and reduced weight. The Ultralight Balsa and Poplar Core offers the perfect balance of stiffness and playfulness, making it responsive in challenging conditions while still fun on soft snow. The Sintered Base ensures superior glide with enhanced wax absorption, designed for riders who demand speed in every turn.

The Icona is carefully crafted with Thermoplastic ABS Sidewalls, providing increased dampening and impact resistance, and Plant-Based Bio Resin, offering superior performance while minimizing the environmental footprint. The Icona’s eco-friendly touches also extend to its water-based inks.

Available exclusively at WhitespaceSnow.com, Backcountry.com, The Boardroom (Canada), Revolve, St. Bernard, and select high-end retailers in Switzerland, Japan, and China, the Icona is poised to become the must-have board for advanced riders who demand nothing but the best.

Icona Key Features:

• Directional Tapered Shape with ultra-wide nose for optimal flotation and stability
• Split Bow Nose design channels snow for smoother entry
• 3D Contour Channels reduce snow friction, providing superior glide and control
• 3D Dampening for responsive power and underfoot support at high speeds
• Carbon X45 Ultra Dense Weave (UDW) for added power and reduced weight
• Ultralight Balsa and Poplar Core for a responsive and fun ride
• Sintered Base for maximum speed and durability
• Eco-Friendly Innovations: Water-based inks and Plant-Based Bio Resin