Whitefish Mountain Resort Sets New Record For Season Pass Sales

Whitefish Mountain Resort announced that it has set a new record with more than 11,500 winter season passes, 7 percent ahead of last winter—the previous record year. This is the fourth consecutive year of record season pass sales for the northwest Montana resort.

“Skiing is awesome and the fact that more and more people want to ski with us every year is also awesome. We’re extremely proud of the experience we are able to provide our community of pass holders and we’re equally proud that ‘community’ is the best word to describe what we have here. Whitefish skiers are the best and most fun skiers to be around because they understand it’s a way of life and they value the relationships and all that goes into a winter on this incredible mountain,” Whitefish Mountain Resort Director of Sales and Marketing Nick Polumbus said.   “We’re excited and humbled to be a part of another season of building connections with our fellow skiers and just thrilled to watch our family grow.”

Even with skier visits up last season, Whitefish Mountain Resort management was pleased how the Ed & Mully’s remodel played a role with enhancing the guest experience. This year the restaurant will extend its hours adding breakfast service five days a week (Thursday-Monday starting December 20, 2019) as well as serving food until 8:30 p.m. during Night Skiing 

Flathead Valley’s well-pronounced passion for winter sports is spreading. Last year the resort set a new record in the number of its adult “Learn to Ski/Ride” lessons sold as well as an increase in the enrollment in its season-long Kids programs. Whitefish Mountain Resort’s Ski & Ride School continues to break records in enrollment for seasonal programs and teams. For the first time in its history, the Freestyle Team sold out before the September 30 deadline, and Kids Custom groups were up. Additionally, in the Adult programs the Ladies Day saw a large increase.

“It’s been another strong early season sale with growth in new and exciting areas. The explosion in popularity of the Freestyle Team is a credit to our coaches as well as showing the popularity in this segment of skiing and snowboarding,” said Mike Davies, Snow Sports director for Whitefish Mountain Resort. “We are thrilled to welcome more skiers and snowboarders at all levels and ages. Our goal is to create a safe and fun environment to learn and develop lifelong skills for everyone.” 

Season pass holders skied more than ever before in the 2018/19 season surpassing the prior year’s total by 39,266,557 feet setting a new record of 2,138,100,034 feet. This marks the third time reaching the milestone of two billion vertical feet underscoring the Whitefish Mountain Resort passholders’ commitment to winter. Season pass holders make up roughly half of the skiing population at Whitefish Mountain Resort.