Video From Snowboarder Meri Hidalgo Released
“It starts with a Pulse, a feeling like no other. It's not just competition for me, it's something more”. These words from Maria Hidalgo open the video PULSE. This first project from the Barcelona snowboarder with Blue Banana is a call to all those who feel that the true meaning of adventure lies beyond competition, in the act of trying again and again, of falling, getting up, and pushing forward.
This has always been Maria Hidalgo's philosophy. A member of Blue Banana’s Adrenaline Crew, Meri is a prominent figure in European snowboarding and the leading Spanish rider in the Slopestyle and Big Air disciplines. Her journey has been marked by her adventurous spirit, unwavering determination, and ability to overcome all obstacles life has thrown her way, including several serious knee injuries from which she has always recovered.
In PULSE, filmed and edited by filmmaker Héctor Cash in the breathtaking LAAX resort (Switzerland), Maria once again proves she has a lot left to give and invites us to connect with that inner energy that drives us to explore, take risks, and live with intensity. Through her words and plenty of action, she reaffirms her mission to inspire young people to break their own limits, discover the world, and answer nature's call.
- Maria Hidalgo. Born in Barcelona in 1997, Meri has been competing internationally for over a decade. Her career began at age 12, and she has achieved a spot in the World Top 10 and at the top of Europe. Her travels around the world and countless hours practicing sports in natural environments have created a special connection with nature that shapes her lifestyle.
- Blue Banana is a Spanish brand founded in 2016, which has become an icon of outdoor fashion. With a sporty and casual style, Blue Banana combines clothing and nature, creating garments and content that inspire new generations to make their lives an adventure. Committed to sustainability, Blue Banana also uses eco-friendly materials like organic cotton and recycled polyester. The brand made history in Spain by becoming the first to offset the carbon emissions of all its products.
PULSE not only marks the beginning of a new season for Maria Hidalgo but also inspired Blue Banana to name their signature winter garment after her heartbeat: the new PULSE jacket.
