Victoria's Alpine Resorts Ready To Go

The temperature has plummeted and the white stuff’s falling just in time for the school holidays as all six Victorian resorts get ready to roll out the welcome mat to thousands of happy snow-loving families.

Victoria’s alpine resorts have plenty to smile about this season with confirmation of the industry’s massive annual contribution to the State’s economy and delivery of more than 12,000 jobs in regional economies.
The report into the Economic Contribution & Benefits of Victoria’s Alpine Resorts found the resorts – Mt Buller & Mt Stirling, Mt Hotham, Falls Creek, Mt Baw Baw and Lake Mountain - collectively attract 1.38 million visitors a year - more than the Little Penguins, F1 Grand Prix and Melbourne Cup Carnival combined!

Measure for measure the industry contributes in a major way when compared with other major attractions and events including ARV’s $2.14 billion annual economic output. That’s double the output of the Australian Open, F1 Grand Prix and the Little Penguins of Phillip Island put together!

And that’s only the economic side of things. The industry also contributes in a big way to the social, health and environmental wellbeing of Victoria. People who head to mountains reap the health and social benefits of getting active in nature, especially enjoying those activities with friends and family.

Expressed in dollar terms, the social benefits are worth $820 million each year and improved health and wellbeing for visitors worth $137 million a year. That’s a pretty healthy contribution in anyone’s language!

So, pop the corks and help  celebrate the success of Victoria’s alpine industry this winter 2024. Let it snow!