Valais Promotion Relies On Alturos Destination For First Digital Marketplace

Valais / Wallis Promotion has set itself the goal of developing and marketing the high-quality offerings in Valais and increasing added value. With Alturos Destination OS, the wide range of offers will be distributed centrally in a new marketplace, thus driving the digitization of the entire region forward.

From accommodation to ski passes, sports equipment rental, snow sports schools, activities, but also diverse experiences such as wine tastings are sold on valais.ch

Mathias Fleischmann, Director Product and Markets at Valais / Wallis Promotion said “Our vision was to be able to map the highly fragmented system landscape of Valais tourism centrally on an innovative marketplace. Together with Alturos Destinations, we have managed to come a big step closer to this vision. "

Gilberto Loacker, Chairman of the Board of Directors of Alturos Destinations, further explained “We are very pleased that we are able to implement the digitization strategy for Valais / Wallis Promotion. The centralization of the tourism e-commerce platform with Alturos Destinations creates synergy effects for all participating tourism destinations throughout the canton. This means that even smaller destinations can sell their products online more quickly. "

OFFERS FROM NUMEROUS DESTINATIONS

In the shop you can already find offers from the destinations Région Dents du Midi, Aletsch Arena, Leukerbad, Saas-Fee / Saastal, Nendaz-Veysonnaz, Brig-Simplon and other partners. Innotour supports this project to digitize sales. The Matterhorn Region AG is responsible for the marketplace.

Alturos Destinations was able to implement the project within a short period of time despite the high level of complexity such as integration into an existing website and a large variety of products.