U.S. Ski & Snowboard, Protect Our Winters Collaborate On Climate Change-Themed Race Suit For 2025 World Championships
For the second time, U.S. Ski & Snowboard, in partnership with Protect Our Winters (POW) and Kappa, is releasing a race suit designed to bring attention to climate change. The Stifel U.S. Alpine Ski Team will wear the suit during the 2025 FIS Alpine Ski World Championships in Saalbach, Austria Feb. 4-16, 2025 and the Stifel U.S. Cross Country Ski Team will wear a similar race suit at the 2025 FIS Nordic Ski World Championships in Trondheim, Norway Feb. 26 - March 9, 2025.
In 2023, U.S. Ski & Snowboard partnered with POW, a leading nonprofit organization that rallies the outdoor community in support of systemic solutions to climate change, and Kappa, the team’s technical apparel partner and supplier of the team uniform, to bring to life a unique vision of climate change on the alpine athletes’ speed suits. Laddering up to U.S. Ski & Snowboard’s climate change initiative Easy Green , the 2025 suit is a new version of the 2023 World Championships suit, showcasing melting glaciers.
In addition to the team partner logos traditionally on athlete race suits, the World Championship suit also showcases the POW logo, a key partner of U.S. Ski & Snowboard in the fight against a warming climate, and the Easy Green logo.
"Climate change directly impacts our athletes and the mountains we cherish. By incorporating a climate change theme into our race suits for the World Championships again, we hope to continue driving awareness and action,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “These suits are a powerful reminder that we must protect the future of winter sports and our planet."
The race suit is designed with Kappa and produced in Italy with 100% Italian fabrics in a factory certified in terms of environmental sustainability.
“POW fights for clean air, clean water and a healthy environment for all; we’re proud to stand alongside the U.S. Ski & Snowboard Team as it puts this mission on the global stage,” said POW CEO Erin Sprague. “The suits will spark global awareness and conversations about climate change and further the climate movement in outdoor communities, moving us closer to common-ground, common-sense solutions needed to tackle the climate crisis. We’re all in this together, and we are excited to see the Stifel U.S. Ski Team racing in these suits.”
“Having a World Championship racing suit that reflects the current climate crisis that we are in is such an important part of advocacy that we can bring to sport as humans, not just as athletes,” said Olympic champion and Stifel U.S. Ski Team cross country skier Jessie Diggins. “As an active board member for Protect Our Winters and member of their athlete alliance, using my voice and the power of sport to call attention to our shared need for clean air, clean water and a healthy planet is the most meaningful thing that I could possibly do. It’s so much more than a ski race. My hope is that seeing us race in these suits that visually show the impact of our changing climate will be a reminder of what’s at stake. It can help people remember the small, everyday actions that they can take, as well as the larger policy actions that countries can take in order to swing the needle and protect not only snow sports, but outdoor recreation for everyone in our future.”
