U.S. Ski & Snowboard Partners With intense Mountain Bikes Through 2023
U.S. Ski & Snowboard has announced a new multi-year partnership with INTENSE, making the lauded brand the Official Mountain Bike and Bike Supplier of the U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team, in an agreement that will extend through 2023.
Common on the UCI Mountain Bike World Cup Tour, INTENSE will bring its trusted technology to U.S. Ski & Snowboard’s elite athletes and passionate fans. U.S. Ski & Snowboard athletes are known for their skills on snow and many incorporate cycling into their cross-training programs, finding the speed and endurance work a near-perfect foil to their sport-specific routines.
“INTENSE has a proven track record with elite athletes on the Mountain Bike World Cup Tour, so it’s exciting to introduce this brand to our World Cup skiers and riders, and their fans” said Michael O’Conor, Chief Revenue Officer for U.S. Ski & Snowboard. “INTENSE shares our passion for playing and competing in the mountains and fostering a love of sport no matter if you’re a World Cup athlete or weekend warrior.”
As part of the agreement, INTENSE will provide U.S. Ski & Snowboard Team athletes with bikes, available for use from the U.S. Ski & Snowboard Center of Excellence, in Park City, Utah, which has immediate access to over 400 miles of mountain bike trails throughout Park City. Fans may expect to see INTENSE at domestic ski and snowboard competition this season, pending availability.
”INTENSE was born racing in the mountains. We are super excited to support the ski and snowboard athletes and enthusiasts that not only use mountain bikes as a training platform, but more importantly engage in the active mountain lifestyle during the summer months,” said Jeff Steber, Founder and CEO of INTENSE. “I have always been a skier and my first “corporate job” was for Steamboat Springs ski resort. It’s so cool to see this come full circle and bridge two sports so near and dear to me! It’s an honor for INTENSE to support such an active and engaged group.”
