Thule Adds Second North American Brand Store With New Location In Canada.

Thule, a global leader in products designed for an active lifestyle, will be opening its first brand store in Canada in West Vancouver, British Columbia. This new retail store will offer local Canadian customers a first-of-its-kind shopping experience by showcasing all of Thule’s product categories in one space. The new Thule Store Vancouver will open in December 2021. 

Thule will be working with longtime retail partner Rack Attack, North America’s premier rack specialty retailer, to facilitate staffing, point of sale logistics, and day-to-day operations. This store will be the second location they’ve opened together; the first Thule North America store opened in Denver, Colorado, in June 2021. The dedicated staff will be trained in all categories and will be able to answer questions ranging from vehicle fits for their roof rack to finding the best accessory for their jogging stroller or which rooftop tent and hiking pack will be best for them on their next vacation.  

Located in West Vancouver’s Park Royal Shopping Centre, the new Thule Store Vancouver will be conveniently situated among other top outdoor and active brands. The 2,000 sq. ft. space will allow visitors to explore the entire breadth of Thule’s active lifestyle portfolio and will build awareness of newer categories. “Continuing the momentum after a successful summer with our new Thule Store Denver, we are excited to continue growing our partnership with Rack Attack,” says Hilary Hartley, President, Region Americas, Thule Group. “Our first store together in Denver is proving that the formula of best in class products, together with a passionate and highly-trained staff, is a winning combination we want to expand on and bring to our Canadian customers starting in the Vancouver region.”

“We have worked with Thule for 25 years at Rack Attack, and we’re proud to be continuing this venture together as their dedicated partner to operate the Thule brand stores in North America. We successfully opened the first store in Denver, Colorado, and look forward to Canada’s first store opening. Our position as the leading rack retailer with the extensive market knowledge and expert advice on Thule’s entire portfolio of products will set the foundation for success with Thule to serve customers in West Vancouver and future locations in the U.S. and Canada,” says Alex Welbers, CEO, Rack Attack.  

While Thule has several dedicated brand stores throughout Europe, Asia, and Latin America and one location in the United States,  the Thule Store Vancouver location will be the first of its kind in Canada. Much like the other brand stores, this retail experience will feature Thule’s well-known vehicle accessory products for bike, water, and snowsports, as well as award-winning products from their newer categories, including child carriers and strollers, premium luggage, innovative daypacks, hiking & backpacking packs, and durable rooftop tents.