THE M Equipment Renames As INWILD

The M Equipment, manufacturers of touring equipmment and the Meidjo telemark binding have rebranded as INWILD.

They say:

"A new identity to see further and broaden the perspective. We'll expand our product line to accompany you on a wider range of outdoor sports. Rest assured that telemark will always be our trademark.

Based on human, experimentation and discovery, the INWILD adventure is fueled by passion:
"That of the mountains, innovation and quality!"

"INWILD comes from the fusion of the word "INnovation" and "Wild". Two words that are sources of inspiration and impetus for our team and our projects.

"The M Equipment was born one day in April 2014 in Peypin en Provence, France, because the founder, Pierre, lived there. At the seaside, but 2 hours from the Alps, we have the project to get closer to our beautiful alpine mountains.

"Business is changing. The new projects under development and our environmental ambitions requiring proximity to snowy slopes - and also to respond to my passion for the mountains - we are now looking for a dream place to settle in the heart of the Alps. We already know that it will be an exceptional place that will respect the environment and biodiversity, in accordance with the values ​​of INWILD and the team."

THE MEIDJO BIRTH

The idea of creating Meidjo was a game at first : can I still invent something? In 2011, when Pierre wanted to invent a new fixation, the offer on the market was disappointing, there were few players, the product design was outdated and innovation was absent. He then thought it was possible to propose a better binding to satisfy the expectations of telemarkers.

Looking back, getting into telemark market was a little crazy, but Pierre is proud to have done it and has no regrets. Today, all the positive feedback from telemarkers around the world is a daily resource. It's really nice to share a passion with people from Japan, USA or Norway.

A REVOLUTION

Meidjo was a revolution from the moment it was launched:

• first low-tech NTN
• system step-in
• an adjustable security
• and less than half the weight of the first competitor.
• The ISPO Gold Award three months after the release of Meidjo is fully justified. The binding also received the precious Editor's Choice from Backcountry magazine in 2017.
• In the second year, we introduced the Alpine Heel for those who wish to ski the difficult passages with the heel attached, an option in very high demand.

KEY DATES

• 2014-2015: Creation of the prototype and commercialization of the Meidjo 1
• 2015: Meidjo wins Gold Winner Award at ISPO
• 2016: Marketing of the Meidjo 2.0 and the Alpine heel
• 2017: Meidjo is awarded the Editors Choice by Backcountry magazine
• 2017-2019: Commercialization of Meidjo 2.1
• After 2019 : We continue the development work to always improve our products and satisfy your requests

OUR VALUES

• Quality: because we like things well designed and telemark requires adequate materials
• Innovation: because we believe in the future of telemark
• Safety: because it seems essential to us to practice our passion with serenity
• Excellence: because we want to be a pioneer in the telemark market
• Service and availability: because we hope to satisfy our customers 100%.
• Sustainable development: because we are committed to offering you products that are
• manufactured and assembled locally.