Tenson Appoint New Marketing Coordinator – Full Team Now In Place

In a bid to become the number one Ski wear brand in the UK, Tenson has further expanded their marketing team. Marketing Coordinator Oscar Anderberg, a former Tenson team member joins Karin Plonaitis, Chief Brand Officer, and Linda Aspling, E-commerce Manager at Tenson HQ in Sweden.

“It’s great to have Oscar on board with bringing the Tenson brand back to the UK. We experienced first hand a great deal of interest in Tenson at SLIDE in Telford, the first real chance in 25 years for UK retailers and UK ski and snow media to see the upcoming AW18/19 range - a diverse mix of technical ski and outdoor-lifestyle wear, and at ISPO in Munich shortly after. Oscar’s marketing expertise and passion for skiing are an ideal combination. Together with Karin’s experience with global fashion brands, Linda’s unrivalled e- commerce capabilities, and Nick Anderson’s UK connections we feel that Tenson is in an incredibly strong position re-entering the UK right now.” Rachel Bowden, The Great Outdoors Agency.

Oscar previously worked with Tenson in retail, sales support, and marketing, then as Art Director via a small agency with a B2B focus. 

“It was during this time that I realised I missed the industry, then I got the opportunity to come back and work with Karin on a new exciting chapter in the Tenson History!” Oscar Anderberg, Tenson.

Interest in Tenson from new markets was also just as present at ISPO this year.  Japan was showing a lot of interest in the ski and lifestyle collections, and there were meetings with tourism partners, ambassadors and press, as well as meetings with suppliers. Tenson’s designers and product managers worked with ISPO’s Trend Forecasts and networking services in sourcing new factories.