SUPERSNOW Opens in Italy!

Winter tourism is of particular importance for Italy and generates an enormous contribution to tourism added value. Alongside France and Austria, Italy is one of the leading ski nations in the Alpine region with almost 25 million first-time entries and can point to a high concentration of ski resorts with >1 million first-time entries each. The snowmaking infrastructure is one of the best in the world, the Italian market is correspondingly competitive and the requirements for SUPERSNOW to enter the market are correspondingly high.

“Entering the Italian market is the logical next step in our expansion strategy,” says Oskar Schenk, CEO of SUPERSNOW srl. “SUPERSNOW was founded in 2000 and has gained extensive experience in the field of snowmaking technology over the years. During these 23 years, we have constantly developed our technologies and improved the quality and reliability of our products. Today we are a full-service provider for resource-saving and snow-safe solutions and are convinced that we can meet the challenges and expectations of the Italian market. We look forward to immediately making our cutting-edge technology available to Italian ski resorts."

Personal support on site.

In order to guarantee Italian customers professional on-site support, “SUPERSNOW srl” was founded with its headquarters in Bolzano. Edoardo Confalonieri takes on the role of Area Sales Manager and, with his many years of experience in the industry and his in-depth knowledge of the Italian market, will lead the activities in Italy and ensure a high level of customer focus. As a sales and service advisor, Josef Hochrainer is the contact person for all ski areas in South Tyrol and Trentino. Josef has gained extensive experience in piste preparation and as a snowmaking expert and has acquired excellent knowledge of the requirements for technical snowmaking. The Italian team will always be in close contact with colleagues from the Austrian branch based in Roppen, which has been operating successfully in Austria, Germany, Switzerland and Slovenia since 2017. This ensures a functioning logistics and service chain right from the start.

SUPERSNOW – the alternative.

“Our goal is to offer Italian customers an alternative in the area of ​​snowmaking technology. With innovative technologies, highly qualified employees and many projects worth seeing, SUPERSNOW has clearly established itself as a strong third force in the snowmaking market. With smart niche positioning, SUPERSNOW will also succeed in this in Italy. A reliable third manufacturer promotes competition, ensures innovations and offers the mountain railways a transparent decision-making alternative.”

Sustainability is very important.

Not least because of the enormous increase in energy costs, the Italian mountain railways are more environmentally conscious than ever. Thanks to the unique nucleation system, SUPERSNOW is best in class when it comes to energy consumption and can guarantee savings of > 1,000kW per snow gun per season with an average snow output of 250h/season. Due to the geographical location of many ski resorts in densely populated valley areas, the issue of noise emissions is becoming increasingly important. Here too, SUPERSNOW with the 700S model is Best in Class and of course TÜV certified.

“In a new market where excellence and innovation are crucial, SUPERSNOW is determined to make its unique contribution to greater innovation in the sector and to ensure a unique slope experience,” says Edoardo Confalonieri – Area Sales Manager SUPERSNOW srl.