Successful Ski Press Media Test Day At The Snow Centre Takes Place, New Brands Attending

The second Ski Press Media Test Day event has taken place at The Snow Centre Hemel Hempstead on Tuesday May 21 with a successful turnout of brands and media participating.

Skiing celebrities including Chemmy Alcott, Graham Bell, Eddie the Eagle and double Olympic mogul skier Sam Temple joined the event alongside Elsa Dooley, a British Alpine ski racer and 2024 FIS race winner.

There were over 18 brands in total, including ski and snowboard equipment, clothing and accessories. Journalists had the chance to check out new gear for the 2024-25 winter season and get to test some of it on the indoor snow slope.

Brands included CARV, Colourway, CMP, Dynastar, Lange, Helly Hansen, No More Boots, ski-mojo, Snow Finel, Snow Shepherd, Blizzard, Tecnica, Smith, GoPro, Snow Shepherd and UYN.

A group from the Ski Club of Great Britain, attending a ‘Ski with Chemmy’ session, were also invited to engage with the brands along with any members of the public that happened to be there on the day. Two representatives from the snowsports charity Snowcamp also joined the day to talk about how they were helped to get involved with skiing and snowboarding by the charity and what it has meant to them.

PR Director of Ski Press, Rob Stewart, said: “It was fantastic to see some friendly faces and friends from the winter sports media getting really stuck into all the gear and enjoying a few turns on the snow. The feedback has been great but we also want to keep improving this event and we have lots of ideas for next year. I’d like to thank all the brands that attended and supported this event alongside event sponsor the Ski Club of Great Britain, brand media partner InTheSnow and industry partner, The Mountain Trade Network”.

Brands attending the event:

• CARV – Understand your technique and become a better skier, with the ultimate alpine technology. Advanced hardware measures how you ski, transmits the results to your phone, and delivers real time audio feedback to help you improve. The revolutionary next generation of Carv is coming in autumn 2024. getcarv.com contact: Charlie Lindsay charlie.lindsay@motionmetrics.co
• Dynastar | Lange – Dynastar and Lange offers a wide range of technical equipment for alpine skiing, all-mountain, freeride, freetouring, and racing. The company manufactures high-performance skis and ski boots, tailored to each discipline. dynastar-lange.com/gb-en contact: Scott Dobson scott.dobsonski@mail.com
• Helly Hansen – Helly Hansen has been making professional grade gear to help people stay and feel alive for more than 140 years. As the #1 apparel brand for Ski Professionals, HH can be found at more than 200 ski resort and guiding operations around the world. hellyhansen.com/en_gb contact: Beki Sharman Beki@adpr.co.uk
• No More Boots – products include the Ski Clicker and Boot Bib, accessories for both trade and retail as well as consumers. New Ski Clicker Tech launched to mount ski bindings. nomoreboots.se contact: Andreas Persson andreas.persson@nomoreboots.se
• Ski-Mojo – Shock absorbing springs to help reduce pain and fatigue when skiing and improve performance. Join thousands of happy skiers and ski stronger and longer. www.ski-mojo.co.uk contact: Martin Hannaford martin@ski-mojo.co.uk
• Snow Finel – Classic Merino Wool ski sweaters, baselayers and accessories all designed and manufactured in the UK to the very highest standards. snowfinel.co.uk contact: Louise Waldron ask@snowfinel.co.uk
• Snow Shepherd – known for their classic leather, hard wearing gloves, this UK based company is now making technical outerwear to the very highest standards with highly sustainable fabrics. snowshepherd.co.uk contact: Brandon Shepherd Brandon@snowshepherd.co.uk
• Ultra Sport – UK division of leading snowsports brands such as Blizzard Skis, Tecnica boots, Smith, Nitro, GoPro and POW Gloves plus top brands in the outdoor, lifestyle, surf and boat categories. ultrasporteu.com contact: Gordon Way gordon@ultrasporteu.com
• Unify Brand Partnerships – UK division of Colourway (Swedish ski and snowboard apparel) and CMP (classic Italian ski clothing) along with a number of other leading brands in the outdoor and winter sports arena. unify-bp.com contact: Jenny Cooper Jenny@unify-bp.com
• UYN – Unleash Your Nature: Italian performance sports brand that uses cutting edge, sports science technology combined with natural, plant based and highly sustainable fabrics. Sponsors of 10 national Alpine ski teams including GB Snowsports. uynsports.com/en contact: Linda Torstensson linda@compassbrands.co.uk 

For more information on the event and the brands contact Rob Stewart (robert@ski-press.com) www.ski-press.com