Stockli USA Appoints New Sales Manager & Race/Promotions Manager

Stöckli USA, the premiere Swiss ski manufacturer, is pleased to announce the appointment of Justin Heanue as its new National Sales Manager - US. Justin brings with him a wealth of experience and a deep understanding of the ski industry, making him an invaluable addition to the Stöckli team.

Originally from Brewster, NY, Justin currently lives in southern Maine with his wife and family. He is a graduate of University of Delaware and literally grew up in the ski industry, following in his father’s footsteps.

With an impressive background in the ski industry, Justin Heanue has held key roles in various companies. His experience includes serving as the National Sales Manager for Blizzard/Tecnica, where he played a crucial role in driving sales and brand growth. He also cut his teeth on the retail floors at Pedigree Ski Shop and The Ski Bum before moving on to work as a tech rep for Nordica and a sales associate for brands including: Sidas, Level Gloves, le bent, Nordica and POC.

“We are thrilled to welcome Justin to Stöckli USA as our National Sales Manager for the US”, said George Couperthwait, President, Stöckli USA. “His extensive experience and deep-rooted passion for the ski industry align perfectly with our company’s values and goals. We believe that Justin’s leadership will be instrumental in taking our brand to new heights.”

Justin Heanue expressed his excitement about joining Stöckli USA saying, “I am honored to be part of the Stöckli team, a brand known for its commitment to quality, innovation and excellence. I look forward to working with the talented team here and contributing to our continued success.”

Stöckli USA is also pleased to announce the appointment of Max Wingard as the new North American Race and Promotions Manager. Max roots in the industry run deep, hailing from Truckee, CA where he grew up in a family deeply ingrained in the world of skiing, with both of his parents serving as long-time industry sales representatives. 

Max brings to the table a rich history in ski racing, starting his journey at Palisades Tahoe during his junior career and later excelling at Colby Sawyer College, where he stood out as both an alpine skier and baseball player. 

Prior to joining Stöckli, Max worked as a Regional Promotional Assistant for Marker/Dalbello/Völkl, serving the intermountain region. His move to Stöckli brings him to Vermont where he will be focusing on expanding and enhancing the current race program, building on the successes of World Cup two-time overall champ, Marco Odermatt and US National SL Champ, Lila Lapanja.

“Max has already played a vital role in fostering the growth of our race community through his work last winter and at Mount Hood this summer”, noted George Couperthwait, President, Stöckli USA. “His boundless enthusiasm and deep passion for both the brand and the sport are truly commendable. 

Max is looking forward to collaborating with clubs and retailers across the US and Canada to bring the exceptional quality of Stöckli to aspiring racers of all ages.