Stance Team Up With UK Freeskier Paddy Graham

UK freeskier and one of the world’s leading content creators and freethinkers, Paddy Graham, has become part of the global sport and lifestyle apparel brand, Stance, as the latest member of their Punks & Poets community.

Stance, who broke into the market in 2009, reimagining the once stagnant staple of socks and transformed them into one of fashion’s most exciting accessories. Now offering a full range of apparel, Stance continues to be Stitched Different – a tagline which fits perfectly with Paddy Graham’s outlook and standing in the freeski world. 

Paddy Graham is one of the co-founders of Legs of Steel, the skiing collective who make high quality, innovative and unique ski movies. His passion and ability to push limits and venture into the unknown means he is the perfect fit for Stance’s Punk & Poets community, a group of doers bound by curiosity. 

For winter 2024, Graham will be wearing a range of Stance socks which all feature Freshtek and Infiknit technology; Sargent Snow, Flynn Snow (RRP £22.99) and Baron Snow. Freshtek Performance Mesh keeps you cool with maximised airflow and breathability, whilst Stance’s Infiknit technology never rips, never tears. 

He will also be rocking the Pure boxer, which also features Frestek and the Staple boxer, which features butter blend for ultimate style and comfort. 

Paddy Graham said: “For me, the best days on or off the hill are when I’m comfortable and warm, especially my feet! Stance has the best ski socks I’ve used from both a technical aspect amd because of their amazing designs. Socks are a great way to express your personality, even if you’re shy. I was hooked on Stance from the start; my favourite band collabs on the comfiest socks really put a spring in my step. I’m stoked to join the team.”

Tord Nilson, Marketing Director for Stance UK said: “We are stoked to be adding Paddy Graham to our Punks & Poets programme at Stance. As a world renowned freeskier; Paddy is a perfect ambassador for Stance with his freeskiing accolades along with his creative touch with Legs of Steel film production company. We are excited to be working together and sharing the stoke across the Stance world.”