Snow Space Salzburg Wins TAI Advertising Grand Prix 2024
The toughest and fairest competition for tourism advertising in the German-speaking world, the TAI WERBE GRAND PRIX, has been concluded. The award ceremony took place in mid-June 2024 in the "Lighthouse 10" in the Haus des Meeres Vienna.
More than 100 tourism and advertising professionals took part and applauded - in addition to the winners of the "Signum Laudis" medals in gold, silver and bronze as well as those of the special prizes - above all the Crystal Award winners of the TAI WERBE GRAND PRIX, i.e. the best of the best.
The winners of the TAI ADVERTISING GRAND PRIX 2024
- Snow Space Salzburg Bergbahnen AG – TV spot: “Gondel Talk in Snow Space Salzburg – Employer Branding with a Difference” | Total spots
- Austrian Tourist Board – “Austria's Youngest Ski Instructor” | (Online & Digital) Marketing and Social Media Campaigns
- Agency SiMedia – “Website project OLM Nature Escape” www.olm.it | All websites
- Vorarlberg Tourism – “Hosting Vorarlberg style – 108+ contributions to the tourism strategy” | Posters, other advertising materials
- Kneissl Touristik – “Nordland 2024” | Catalogues in total
Schladming-Dachstein receives double award
The Styrian tourism region won two awards in Vienna for successful advertising campaigns
Double success for Schladming-Dachstein at the renowned TAI Advertising Grand Prix: The Styrian tourism region won a silver award in the category Catalogs & Brochures Destinations for the B2B magazine "Business with Vision". The extraordinary marketing campaign "Airplane table stickers" was awarded the special prize by the expert jury.
Schladming-Dachstein advertises on folding tables in airplanes
As part of the summer campaign “Die Schwere los”, all the seating tables in a Eurowings plane that flew from Salzburg to various airports in Germany, including Munich, Cologne and Düsseldorf, were covered with three coordinated motifs. The themes of family, hiking and cycling were addressed. The permanent presence on the passengers' folding tables brought the motifs more than 20,000 eye contacts per month. The innovative approach and the excellent graphic implementation convinced the expert jury to award Schladming-Dachstein the special prize.
B2B magazine as an optimal advertising medium for the target group of event organizers
The convention sales manual "Business with Vision" was relaunched in January of this year. In addition to the 24 regional partner companies with their diverse offerings, the B2B magazine intensively promotes the topics of "Green Meeting" and "Incentives in Summer and Winter" in the Schladming-Dachstein region. The manual is presented at numerous national and international trade fairs and workshops such as the ITB in Berlin or the BIZ in Vienna and is used in direct discussions to promote the region as a top destination for congresses and events.
