Snow Peak Opens New Retail Location In Brooklyn

Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of its new Brooklyn retail location. Embracing the neighborhood’s thriving business environment, outdoor community and access to green spaces, Snow Peak opened its doors at 76 North Sixth Street in Williamsburg with a Grand Opening Celebration on October 21st. 

Based in Portland, Oregon, Snow Peak USA has operated a retail location in Soho since 2015. The relocation to Brooklyn will provide significantly more space to provide a fuller expression of the brand’s product offering. 

“We’re thrilled to be opening our new space in Brooklyn and honored to join the neighborhood’s thriving business community. “Our expanded footprint will bring the brand to life in a more meaningful representation of the products and possibilities that our assortment can deliver to support our customer’s lifestyles,” said Jason McGibbon, Snow Peak USA’s Chief Revenue Officer. “We hope to be a hub of inspiration for new and seasoned outdoor enthusiasts alike. We look forward to welcoming Snow Peakers not only from New York but also the larger region as we deepen our presence on the East Coast.” 

The new space features 30-foot ceilings and a mezzanine where shoppers can browse the brand’s assortment of outdoor gear and apparel and will have ample space for community events. 

“The new location is more than double the size of our previous store, which will allow us to better showcase our larger products such as our tents, tarps, and furniture.” said Hallie Church, Retail Expansion Manager at Snow Peak. “Our New York customers will finally be able to experience these products in their intended setting, as our Portland customers have been able to do since the opening of HQ4.” 

The design and build-out of the space was a collaboration between Portland, Oregon-based interior design firm North 45 Projects and Brooklyn-based architecture firm Starling Architecture. 

“Inspired by the unique space and working closely with Snow Peak, we sought to create a retail experience that allows for the ever-evolving storytelling of the Snow Peak brand,” said Eric Cheong of North 45 Studios. “In the space, we celebrate the abundant natural light and indoor-outdoor connection with a bespoke shelving system that complements the exquisite Snow Peak goods and apparel.”

“Color palette and materiality were based on the evolution of the Snow Peak flagship store in Portland, Oregon, but tailored to the Williamsburg space through bold paint contrasts, demassing the volume,” said Ian Starling of Starling Architecture. “Carefully selected douglas fir timbers, chosen for their rustic grain and joined with custom hardware, evoke both the natural world and mindfulness of design. The geometry and rhythm of the timber shelving harken toward traditional joinery while providing human scale and texture to the space.