Smith Announces New Partnership Direction With Ultra Sport In UK And Irish Markets

Smith – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce a new strategic partnership with Ultra Sport EU as its sole sales agency of record for the UK & Ireland. With clear objectives to expand market share and significantly increase brand presence, the new partnership with Ultra Sport amplifies Smith’s commitment to the retailer network maintaining continued and efficient delivery of outstanding products, marketing and services. 

After a long-standing and successful distribution partnership with Ultra Sport - who established a successful foundation for the brand - Smith’s next chapter within the UK market, with continued commitment from the team at Ultra Sport, is to ensure significant growth and development for the brand across all areas.

“We are thrilled to continue the partnership with Ultra Sport, whose exceptional work has been instrumental in establishing and strengthening the brand foundations and business development in the UK market,“ said Giacomo Malipiero, Smith Senior Sales Manager at Safilo. “Their dedication and expertise have played a pivotal role in the success of Smith. We are looking forward to further collaboration as we continue to grow and innovate together. This new chapter will enhance our commitment and unwavering ambition to offer significant improvements for our customers, partners, and stakeholders. We are confident that this new direction will lead to even greater success for Smith,” he continued.

Neil Staples, Sales Director at Ultra Sport, outlined his confidence in the changes in expressing “Having represented Smith as a Distributor for almost 20 years, we are excited to be able to help take the brand to the next level. The team at Ultra Sport remain completely focused on Smith and these changes will help every one of our customers to achieve greater things and offer a better, faster and more efficient service. We are all excited for the next chapter of Smith in the UK and Ireland and I am confident that this change will only see improvements and increased success for our customers and, of course for Smith.”