Smart Pricer Reccommends Dynamic Pricing As Digitization Turbo
Dynamic prices for ski pass products basically promise four effects:
- A significant increase in sales
- A significant increase in tickets sold through online channels
- An increase in the number of visitors at off-peak times, as well as better distribution on peak days and the possibility to offer lift tickets in different price categories for different customer groups / willingness to pay
All mountain railways have achieved a development boost in digitization through the entry into flexible pricing. But the increase in the proportion of tickets sold via the online channel does not just mean more customer data for the mountain railway.
DEEPER INSIGHTS
In addition to the classic customer data (address, date of birth), significantly more data is available that can be used for marketing purposes such as generating additional sales, conducting surveys, promotions or loyalty programs, for example. Insights into booking behavior and willingness to pay are catalysts for future digital customer contact in order to achieve your corporate goals.
GREATER PLANNING RELIABILITY
A high proportion of tickets sold online in advance increases the planning reliability of the mountain railway. The tickets, which are sold well before the actual day of skiing, mean more liquidity before and during the season. This can be an advantage, especially with regard to uncertain weather conditions, because tickets are also sold on "bad" days - the risk of the weather is transferred to the guest.
Practical examples from our customers show the effectiveness. For example, since the introduction of dynamic pricing, we have been able to offer the Belalp-Bahnen for our Swiss customer:
- increase the online share of ski passes sold by more than 30 percent compared to the same season last year
- and achieve an advance booking period of one month on average.
Dynamic pricing is the right pricing strategy for ski resorts and mountain railways. Dynamic pricing leads to many positive side effects, which offer an enormous advantage in the highly competitive tourism industry in the Alpine region:
- A high proportion of tickets sold online and pre-sales increase your planning security.
- Comprehensive data collection with insight into customer behavior and needs to further optimize products and sales.
- For the first time, data-based decisions are possible in order to carry out targeted, personalized marketing measures.
If you would like to learn more about real-life examples or would like information on how dynamic pricing can support your digital transformation - while increasing sales by up to 15 percent - contact Smart Pricer now for a free initial consultation >>>>
