Skiworld And Group Booking Specialist ‘Make It Social’ Announce Partnership

Skiworld, the largest independent ski specialist in the UK announced today that its online booking application for groups developed with group booking specialist ‘make it social’ is live.

With 33% of skiers in a recent survey saying they book ski holidays with friends, the online app embedded in the Skiworld website, offers an innovative and streamlined way of getting a group together. The app also allows members of the group to pay individually, meeting the needs of anyone organising a ski holiday with a group of friends or family.

‘Make it social’ deliver a social booking solution that companies integrate with their existing systems via APIs. It enables users to effortlessly book with friends. It captures organic social bookers for the company and it also opens up a host of innovative marketing opportunities.

This booking platform has gone live and is set up for all apartments in Skiworld’s European resorts.

The app's benefits:

• Users can quickly see the prices for different sized apartments depending on the size of ski group.
• The ‘make it social’ booking system is fast and mobile optimised.
• Friends/family can be invited to the group via text message or email directly.
• The group members can see a clear overview of accommodation and resort in the invite.
• The group leader can easily add more members to the group as people agree to pay or opt out.
• No need to chase payments as everyone in the group can pay separately.
• The group leader and rest of the group can see who is going on the trip.

Diane Palumbo, Director of Sales and Marketing of Skiworld said: “45% of consumers are comfortable with researching, booking and planning their entire trip using a mobile device. Skiworld has recognised the increase in people booking ski holidays via mobile and in groups of friends/family.  Skiworld wanted to ensure these customers were experiencing a smooth booking journey and partnering with ‘make it social’ has made this possible, allowing our group customers to enjoy the booking experience and then want to rebook using this system again.”

Eddie Robb, CEO of ‘make it social’ said:“I know from experience the hassle of being a group organiser.  Our technology means you don’t have to pester people to pay and be left out of pocket.  I am passionate about snowsports so am particularly excited to be offering Skiworld customers the chance to use our unique software which makes it easier for friends and family to get together and do things in the real world.”

Skiworld is the largest independent ski specialist and one of the largest chalet operators in the UK. Skiworld has over 36 years’ experience offering ski holidays in the top snow sure resorts in Europe, US and Canada and is truly a company run by skiers for skiers.