Ski Amade Optimistic About The Coming 2023/24 Winter Season
Ski amadé increases flexibility when enjoying the slopes and is optimistic about the coming 2023/24 winter season. The ski association is again investing heavily in the quality of the ski areas and is offering numerous measures to combat inflation, especially for families with children. In addition, successful campaigns such as the online early bird system will be continued.
“We continue to firmly believe in the fascination of winter sports and look forward to welcoming our guests,” says Christoph Eisinger, Managing Director of Ski amadé. After the Corona years, the ski association experienced a significant upswing in guest numbers last season. The number of overnight stays rose from 6.28 million in the 2021/22 season to 7.4 million in the 2022/23 season. The upswing could also be seen in the sales of cable car companies. This increased from 243.9 million euros in the 2021/22 season to 302.9 million euros in the 2022/23 season. “We look back on a successful winter season, are optimistic and well prepared for the future.”
EXPECTATIONS FOR THE UPCOMING WINTER SEASON:
96 million euros: investments for the coming winter season
Ski amadé shows innovative strength with new and expanded lifts. Ski amadé invested no less than 96 million euros for the upcoming winter season. The new 10-seater gondola lift to Kieserl in the Großarltal ski area goes into operation in time for the start of the season and replaces the existing 8-seater gondola lift. In addition, the Dachstein mountain station in the Schladming-Dachstein region is being rebuilt. A total of around 54 million euros were invested in the renewal and expansion of the railways. In addition, new snowmaking systems worth around 20 million euros were purchased. Approximately 22 million euros were also invested in improving slopes, snow parks, snow groomers and other infrastructure measures. Thanks to the investments, Ski amadé is a regional source of inspiration and the largest employer in the region.
Family-friendly pricing policy: promotions for children and young people
Ski amadé measures against inflation are important for the upcoming winter season, especially for children, young people and families, as Berchthaller emphasizes. “With campaigns such as the Junior Weekend Bonus, the Easter family campaign or the Mini’s Week, we are once again focusing on family-friendliness, which has already had a positive impact in the past. In the last season, the number of ski days for children and young people increased compared to the total ski days. This means that our measures are working and parents are very happy to come to us with their children.”
Online early bird system: Book early, ski cheaper
An important contribution to the upswing last season was the online early bird system. Anyone who books their ski pass early and online will be rewarded with a particularly attractive rate - the earlier you book, the greater the chance of getting a good price.
You also save possible waiting times at the checkout. Berchthaller: “We are very satisfied with the online early bird system. Many guests were happy to take advantage of it last season to save money and we expect even more online early birders next winter. Families in particular benefit because they often plan their vacation for the longer term.” Over 25 percent of ski guests now buy their ski pass online. It is expected that the number of online purchases will increase even further in the 2023/24 season. This is already evident from the first weeks of sales in the online ticket shop for the coming winter season.
NEW: Back2Ski – The offer for the slope comeback Skiers who feel the need to refresh their enthusiasm for winter sports after a break also have reason to be happy. The new “Back2Ski” offer offers the opportunity to give new impetus to your skiing skills. From December 11th to 19th, 2023, January 8th to 30th, 2024 and March 4th to 26th, 2024, the offer includes two-day courses with a private ski instructor, each lasting two hours from 1:00 p.m. to 3:00 p.m. The price is 299 euros, each additional person only pays 60 euros.
NEW: Ski amadé SENSATIONS – explore the most beautiful places in the mountains with the new challenge
Visit sensational places in Ski amadé and cash in on cool prizes - that's possible with the new SENSATIONS challenge. In the free Ski amadé Guide app, all SENSATIONS collectors will find the ultimate challenge: the principle is very simple and fun too! A board with a QR code is clearly visible at every SENSATIONS location. After capturing the moments, all you have to do is scan the QR code with your cell phone. This is then saved in your personal profile and the number of SENSATIONS visited determines the respective draw pot with great prizes.
The challenge is divided into three categories: Gold, Silver and Bronze. Prizes such as ski holidays including ski passes, Ski amadé ALL-IN Card Gold as well as White, Atomic Ski, Komperdell poles and much more await the SENSATIONS hunters who achieve Gold status with the appropriate certificate. Download the Ski amadé Guide app and start your personal SENSATIONS challenge.
Ski amadé SNOW EVENTS: The best events for your ski holiday
Musical events give Ski amadé a unique touch
In addition to high quality slopes and stay, Ski amadé also offers numerous musical highlights in the 2023/24 winter season. At the ski opening in Schladming-Dachstein, Robbie Williams, a world star, will be on stage. During Ladies Week in Großarl (March 16 to 23, 2024), concerts by The Voice star Alexander Eder and the well-known Austro artist Melissa Naschenweng will take place, among others. At “Palmen auf den Almen” in Sportgastein, visitors can relax in deck chairs under palm trees, enjoy colorful cocktails and listen to the music.
Action-packed highlights: Sporty highlights in Ski amadé
In the winter season, numerous sporting highlights traditionally take place in Ski amadé. The Salzburger Sportwelt hosts the night slalom in Flachau as part of the women's ski world cup, which also stops in Altenmarkt-Zauchensee with a downhill run and a super-G. The men compete in night slalom and - since last season - night giant slalom in Schladming. There is also the Ski Cross World Cup on the Reiteralm, the Snowboard World Cup in Gastein and the Spring Battle for freeski and snowboard professionals in the Absolut Park in Flachauwinkl-Kleinarl.
The highest taste experiences in the Alps: culinary events in Ski amadé
In Ski amadé the focus is not only on sport, but also on enjoyment. During the Ski and Wine Enjoyment Week, which takes place from March 9th to 16th, 2024, ski huts and restaurants will be transformed into culinary stages under the motto “Skiing and Austrian wine”. Another highlight is the Craft Beer Festival at Hochkönig, which presents a variety of beer tastes. The “Highest Farmers’ Market in the Alps” has also been an integral part of the ski and wine week for years. Regional farmers and producers present their best delicacies - whether cheese, schnapps, jams or teas.
Outlook and expectations for the coming winter season 2023/24
Given the investments and innovations, Ski amadé is looking forward to the coming winter season with confidence. In addition to first-class slopes and state-of-the-art infrastructure, visitors can expect a wide range of activities and services that will make their ski vacation even more attractive this coming winter. The aim is to at least reach the level of last winter with 7.4 million overnight stays and 7.3 million skiing days.
MORE OFFERS IN SKI AMADÉ
Family offers against inflation
The Easter family campaign in Ski amadé lasts not just four days, but from March 16, 2024 until the end of the season. During this time, children up to the age of 15 (born in 2008 and later) ski for free if at least one parent buys a 6-day ski pass. With the Junior Weekend Bonus, the ski pass for children (born 2008 - 2017) and young people (born 2005 - 2007) is reduced on all weekends. The day ticket costs 24 euros per day for children and 36 euros for teenagers.
During the Mini's Week, all ski beginners under the age of six (born in 2018 and later) can take both the ski course (either 5x 2 hours or 3x 4 hours) from January 13th to 27th, 2024 for just 164 euros per child also ski rental equipment, a colorful supporting program and the ski pass. In many accommodations in Ski amadé, children also stay in their parents' room for free.
With the family bonus, the third child and all younger siblings get the ski pass for free if at least one parent and the two older siblings (child or teenager) purchase a ski pass for the same period of validity. The ALL-IN Card White for children and young people, which can be purchased at a very good price, represents another discount for families.
In Salzburg and Styria there is also a free ski day campaign for schools, from elementary school to high school. School classes receive their ski tickets for one day of skiing free of charge.
Best Ager Week
The Pleasure Active Week is for everyone over 60 years of age. Anyone who enjoys skiing, appreciates high-quality cuisine and is looking for real insider tips can travel particularly cheaply in Ski amadé.
From the start of the season to December 23, 2023 and from March 29, 2024 to the end of the season, if you book a 7-day stay, you will receive a free 6-day ski pass for Ski amadé from the participating hotels. Also included in the price is free enjoyable ski guiding in the respective region. Price example: 7 nights in a 3-star hotel with half board in a double room including a 6-day ski pass per person from 518 euros.
A collective pass will also be handed out upon arrival. If this is filled with at least four stamps from the participating pleasure ski route huts within the holiday week, the coveted “Pleasure Expert” badge in the form of a stick coat of arms can be picked up from the tourism associations.
my Ski amadé Friends Club already has over 100,000 members
The my Ski amadé Friends Club, the bonus program for loyal Ski amadé fans, now has over 100,000 members and has now been expanded to include children by popular demand. The benefits include, among other things, shopping vouchers, ski service promotions, holiday specials for accommodation in combination with ski pass offers, discounted experience offers, current early bird or last minute offers for ski passes, holidays and partner promotions, etc.
Loyalty bonus as a thank you
In addition to the new online early bird system, there is still the Ski amadé ALL-IN Card, which replaces the previous season ticket. This means you can use the ski areas on all opening days of the operating season at a relatively low day ticket price - even on busy good weather days during the holiday season.
For all those who have purchased a Ski amadé ALL-IN Card in the past two years, there is an additional discount: loyal Ski amadé regular guests receive a loyalty bonus of € 50.00 (for adults) in addition to the usual reduced advance booking price as a thank you .
About the Ski amadé ski association
With one ski pass you can enjoy up to 760 kilometers of slope fun – this is only available in the five regions of Ski amadé. These are the Salzburger Sportwelt, Schladming-Dachstein, Gastein, Hochkönig and the Großarltal. 270 lifts and 356 piste attendants in a breathtaking mountain panorama await skiers and snowboarders. In this fantastic ski destination, nothing is left to be desired: beginners and experts alike will find perfectly groomed slopes and ideal conditions. Gourmets are served culinary delicacies and warm hospitality in rustic huts.
