Sierra Nevada Launches Advance Sales Campaign For Winter Season 2023/2024

With the slogan "Think cool", the Sierra Nevada ski and mountain resort is launching the pre-season ski season from Monday, 18 September, with the campaign for the advance sale of long-term and season ski passes with gradual discounts depending on the date of purchase. 

Thus, from 18 September to 17 October, discounts for season ski passes (individual or family) and 10 and 20-day passes will have a 20% discount; with the exception of the 15-day pass which, from when it goes on sale until 30 September, will have a special 30% discount. From 1 October, the 15-day long-stay pass will have a 20% discount like the rest of the products. 

In the second advance sales period, from 18 October to 2 November, the percentage discount on the same products will be 10 percent. Early purchase brings additional benefits to the user (such as night skiing, passes for the summer season or discounts on rentals, restaurants and parking) depending on the product and the period of purchase. 

Another important advantage in the purchase is the possibility of using next winter the days of the long-term ski passes purchased last season that could not be used, provided that for the 2023/2024 season one of equal or longer duration than the previous one is purchased. 

Also, this season, customers will be able to use their mobile phone as a ski pass, as the resort has implemented the "Mobile Pass" system. Sierra Nevada is a pioneer in the use of this system directly from its APP, in its more than 90 SKIDATA turnstiles, thus being a reference station in its commitment to digital transformation in its facilities. 

All users of the Sierra Nevada resort can download its APP, both on IOS and Android devices, and buy their ski passes through the same APP, or from the website and ATMs located throughout the resort. With SKIDATA's BLE technology, it will be loaded on the mobile phone and straight to the slopes. 

On the other hand, Sierra Nevada is working incessantly on the investments programmed for the new season, mainly in the renovation and implementation of new lifts (1 gondola and 2 ski lifts) and the installation of new snow cannons.