SIA's Media Dispatch - March Edition

Welcome to the fourth edition of SIA'smonthly Media Dispatch from SIA (Snowsports Industries America)! This month features the final segment of SIA’s inclusion discussion meet-ups, interesting consumer insights and more.

“Spring ‘22 Consumer Insights & Next Gen Participants” March 10, 2022 @ 11am MST

The fourth report in SIA’s consumer insight series is here - and it’s all about the consumer experience with regard to rental and service. Join them on Thursday at 11am MST to learn consumer insights from this season, including how they’re dealing with the supply chain issues, their preferences on used gear, and other factors impacting the consumer retail experience. Highlights from the recent NextGen Study of Winter Participants will also be covered. Check out the below infographic, and let them know if you have any questions. If any of these stats spark your interest, They’d love to send more information your way or connect you with someone from SIA to discuss it more in-depth!

Free registration HERE

ClimateUnited Month - April 7-28, 2022 - Every Thursday

SIA’s ClimateUnited Month reinforces the organization’s commitment to unite and mobilize the winter outdoor industry to take meaningful action against climate change. During the month of April, SIA will focus on educating its members on bold climate solutions, with virtual sessions that explore the benefits of a circular and renewal strategy, solving the single-use plastics challenge, responsible investing, and the importance of political advocacy.

ClimateUnited Month kicks off on April 7th with educational sessions each week, on April 7, 14, 21, 28.

If you are interested in learning more, they’d be happy to share additional information around these upcoming sessions. Additionally, they’d love for you to join them next month and will share confirmed times, links and further details soon. Stay tuned!

Upcoming Monthly Inclusion Meetup - March 16, 2022 @ 1pm MT

In the final segment of SIA’s inclusion discussion meet-ups, Dr. Gerilyn Davis will address collaborative intelligence. Collaborative intelligence is a critical tool to be more inclusive that measures our ability to think with others on behalf of what matters to us all.

During this month’s meetup attendees will explore the value of gaining mind share versus market share in the knowledge-based economy.

Dr. Gerilyn Davis will lead an exploration of the book Collaborative Intelligence and discuss collaborative intelligence scores.

Reference tools: