SIA Issues Media Dispatch - January Edition
SIA has isued their January media edition, they say:
ClimateUnited Lab
It’s with great excitement that we’re announcing (just to you, presently) the upcoming launch of SIA’s ClimateUnited Lab, and we’re thrilled to give you a sneak peek. A resource for every winter outdoor industry business, the ClimateUnited Lab is a free resource for every SIA member, and will provide the framework, resources and guidance for every company, large or small, to execute their own climate strategy – prioritizing advocacy and leadership alongside emissions reductions.
Next week, SIA’s Head of Advocacy, Chris Steinkamp, will be walking the media through what can be found in the ClimateUnited Lab via a Zoom call next Thursday afternoon (time still TBD), and would love to extend the invitation for you to join to learn more about this game-changing offering.
If you’re interested in attending or would like more information about the ClimateUnited Lab under embargo ahead of the official launch, please email siena@verdepr.com.
Snowbound 2022 registration is going live soon!
When Snowbound debuts in ‘22 - from Nov. 11-13 in Denver, and Nov. 18-20 in Boston - it’ll be unlike any snow show that’s come before it. The official dates for registration are coming soon, but mark your calendars because Snowbound ‘22 is officially ON! This consumer-centric event has been two years in the making, which means the team at SIA has had ample time to dial in the details to make it the premier consumer experience. Keep your eyes peeled next week for some exciting news coming out of the Snowbound camp! (But maybe if you ask us nicely, we can let you in on it a little earlier…)Latest Consumer Insight - “Snowsports Used Marketplace”
We all know that gearing up for just about any outdoor winter activity can be costly. SIA’s recent Consumer Insights shows a surprising trend, however, of those looking more and more to the used outdoor market. The below snapshot shows just how prevalent used gear buying is becoming, and if you’re working on a story around the used outdoor gear market, we’d be happy to send along the full infographic and answer any additional questions. Monthly Consumer Insights will be forthcoming from now until April, so much more to come!
Miss the NextGen Study?
SIA’s newest study offers a detailed look into snowsports participation with a unique and new approach — those surveyed were non-participants, rather than core winter enthusiasts. The news may have been lost in the shuffle of the holidays, so if you haven’t had the chance to take a look, we’d be delighted to send it along.Key takeaway: The information collected offers an incredibly important look into why people may not be participating in snowsports, how the industry can work to remedy this, and grow participation amongst a younger and more diverse group of people.
Upcoming Town Hall - Sustainability in Ski Production
With over 3 million pairs of skis produced each year and consumer interest growing, as a category we need to start thinking – ‘How can we make skis in a more sustainable way?’. Sustainability for hard goods is a complex problem to solve, but with conversation and collaboration about innovative new ways of doing things we may be able to scale solutions across the category in an impactful way. Join us as we discuss opportunities and exciting initiatives happening across the ski category with a goal of fostering collective conversation and action towards a more sustainable ski category.
To register for free to this Town Hall next Thursday, Jan. 13 @ noon MST, please click HERE
SIA’S Industry + Intelligence at Outdoor Retailer Snow Show
Join SIA at OR Snow Show! Industry + Intelligence brings relevant and practical information to life for anyone looking to learn more about how to grow their business in this continually evolving marketplace. For a complete listing of events during the week of Outdoor Retailer Snow Show, please click HERE. Heading to Outdoor Retailer and curious about additional SIA initiatives and want to book a meeting during the show? Please email kevin@verdepr.comto book a time to meet at SIA's booth.
