SIA Hires Meteorite PR As Public Relations Agency Of Record

Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.

Supporting the snow sports industry since 1954, SIA is the non-profit, member-owned trade association with constituents in the supplier, retailer, rep and resort communities. SIA provides leadership to their members through insightful research, educational initiatives and other valuable opportunities to grow and strengthen their businesses. Just as important, SIA is committed to helping increase participation, growing the vibrant winter community and building the future of snow sports.

“We’re excited to have Meteorite on the team,” said SIA’s President Nick Sargent, they’re entrenched in our industry and understand our business like no other. After having spent last year focused on transitioning ownership of the snow show to OR and re-establishing our value to our industry members, we’re relying on Meteorite to help get the message out.”

"Meteorite PR knows snow,” declares Eric Henderson, CEO of Meteorite PR. "Our analytics, best-in-class reporting and focus on industry relations aligns perfectly with SIA’s focus on research and trends that support the outdoor winter industry, especially on the importance that retailer and wholesalers play in the industry."

As a testament to SIA’s leadership position in the snow sports industry, president Nick Sargent traveled to Washington D.C. on August 27th to testify and express concern over the proposed tariffs on $200 billion consumer goods from China. “With even a slight increase in price, the sustainability of our industry is in jeopardy,” says Nick Sargent, CEO of SIA (in Outside Magazine) “because a price increase to consumers is fully expected to drive a decline in spending, which will ripple across local communities and tourist-dependent resort towns throughout the United States.”

SnowSports Industries America (SIA) is a non-profit, member-owned trade association for the winter sports industry. SIA works year-round with snow-sports suppliers, retailers, resorts, reps, and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support, and participation initiatives, SIA drives industry growth on every level. SIA also hosts the annual On-Snow Demo and the Industry + Intelligence Day, in addition to other events vital to the health of the winter-sports ecosystem.