SIA Announces 'Snowbound' Consumer Events

Snowsports Industries America (SIA) has announced the finalization of their acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Inc. and launched the re-branded events as SNOWBOUND.

Following up on the preliminary agreement made in November 2019, SIA made it official today, with a new brand name.

The two SNOWBOUND events (Denver, November 6-8, 2020 and Boston, November 19-22) provide two key opportunities before the start of the winter season to interact with highly motivated and engaged winter consumers.

According to Expedia, “74 percent of Americans prioritize experiences over products or things and eight out of every ten outdoor participants want to try a new outdoor activity.” Snowbound adds a fresh, new twist on these traditional winter expos, with more brands, more consumers, and more activities. A platform with highly interactive and experiential opportunities for brands and consumers alike, Snowbound will be the biggest and best celebration of the entire winter outdoor lifestyle and culture and an opportunity for brands, resorts, and retailers to create direct interactions with in-market winter outdoor consumers.

“The BEWI brand has established these two events as the unofficial kickoffs to winter,” said SIA’s President Nick Sargent. It’s our goal to build on these long-standing winter expos with a pair of events that truly bring the progressive and innovative nature of the entire winter outdoor community to life.”

In their front facing site they add: "As the leaves change and the air begins to chill, the excitement begins to build. Snow is on its way. Snowboarders, skiers, nordics, fat bikers, snowshoers and everyone in between begins to prepare, for soon, all will be snowbound.

"Snowbound is what we are - going to those wintry places that we dream of all year long and sharing them with friends and family. The anticipation spawns the journey and the journey brings out the pure excitement in all of us.

"Snowbound is a new paradigm in the winter consumer experience, blending the best of the winter outdoor lifestyle and sport, with product, retail and experiential.

"Snowbound is the official kickoff to winter, bringing the entire snow community together under one roof to see the new products for the season, and build the stoke "

Registration for exhibitors opens on March 1, 2020, and June 1, 2020, for non-industry.