Shaun White Ventures Into Spirits With High West Distillery, Blending Passion & Craftsmanship

Shaun White, the legendary athlete known for his groundbreaking achievements in snowboarding and skateboarding, is embarking on a new adventure that marries his passion for excellence with the art of distillation. The launch of High West Distillery sees White stepping into the world of craft spirits, bringing his unique vision and dedication to a whole new arena.

White, a three-time Olympic gold medalist and multiple X Games champion, is renowned for pushing the boundaries of what's possible in extreme sports. Now, he's channeling that same drive into crafting exceptional spirits. High West Distillery is not just a business venture for White; it's an extension of his commitment to pursuing excellence in all his endeavors.

High West Distillery is poised to redefine the craft spirits landscape with a focus on quality and innovation. White's relentless pursuit of perfection shines through in the distillery's offerings, which will encompass a range of meticulously crafted spirits, including whiskey and vodka. Each product is a testament to White's meticulous attention to detail and his desire to deliver an unparalleled experience to consumers.

"High West Distillery is a natural progression for me," White explained. "Just as in snowboarding and skateboarding, I want to push the boundaries and create something truly exceptional. With this venture, I'm aiming to deliver spirits that capture the essence of craftsmanship and passion."

“High West is all about seeking out adventure, and there’s no better place to do that than the West. I was lucky enough to grow up exploring this incredible place, learning to snowboard, skateboard, and even mountain bike here, and it’s so important to me that people have the same opportunity I once had. It’s pretty cool to be able to team up with not just my favorite whiskey but one that shares my same passion for preserving the West.”

“You don’t have to look too far outside the doors of our Saloon or Distillery to see the West is in danger. Like Shaun, High West is a team made up of adventurers who appreciate all the West has to offer, which is why the Protect the West initiative hits home for all of us. Our passion for this cause is only growing, and we’re honored to have Shaun’s support in driving more urgency and action.” said  Daniel Schear, General Manager of High West

White's involvement in every step of the distillation process, from sourcing the finest ingredients to refining the flavors, reflects his hands-on approach to achieving greatness.

The spirits industry is buzzing with anticipation over White's entry into the craft. "Shaun White's reputation for excellence precedes him. His dedication to his craft and his fearless pursuit of innovation could make High West Distillery a standout in the industry."

The convergence of White's creativity, determination, and authenticity is expected to resonate with consumers who value not only premium spirits but also the story and passion behind them.

High West Distillery is not only a venture into spirits but also a commitment to sustainable practices. White has expressed his intention to incorporate eco-friendly initiatives into the distillery's operations, underscoring his commitment to preserving the environment and giving back to the community.

As High West Distillery begins its journey, the world is watching Shaun White once again redefine expectations. With an Olympic spirit that translates into every facet of his life, White's entry into the spirits industry promises a remarkable fusion of passion, craftsmanship, and innovation.