Schladming-Dachstein Awarded As The Strongest Destination Brand In Austria. Seal Of Approval From “Superbrands”
The Styrian holiday region received the renowned seal of approval from the international organization “Superbrands”
Strong proof of the internationally perceived power of the Schladming-Dachstein brand: the Austrian holiday region was recently awarded the seal of quality by the renowned organization "Superbrands". According to the top-class Brands Council, Schladming-Dachstein achieves top values within the tourism industry. With more than 3.7 million overnight stays per year, the Styrian holiday region is one of the five largest tourist destinations in Austria.
The Superbrands organization is recognized as a key authority on brand recognition. It honors brands that have built up a particularly strong image in their respective segment or in the market as a whole and set the benchmark compared to their competitors.
“We are very happy and of course proud of this recognition, after all we have been chosen as a Superbrands brand for the sixth year in a row. Professionalism in tourism management and consistent brand management has become an important success factor these days. We see this award as important confirmation of the hard work of recent years," emphasizes Mathias Schattleitner, Managing Director of the Schladming-Dachstein Tourist Association.
Susanne Vaska, Key Account Manager at Superbrands, explained the Brand Council's decision: "Schladming-Dachstein has long established itself internationally as a highly professionally managed brand. The repeated award of the seal of approval confirms that its design and perception is viewed as an example for other market participants in the entire industry."
www.schladming-dachstein.at
