Salomon Expands Partnership With ‘Site2snow’ Program
Salomon and Locally are evolving its long-term partnership to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers to purchase their winter hardgoods products in the easiest and quickest way possible.
With Salomon’s site2snow program, consumers are paired with a retailer in their area who has inventory of the product they are looking for and can complete their transaction through Salomon.com with the retailer retaining the full revenue of the sale. If the retailer no longer has the product, Salomon will ship the inventory to the retail partner, giving them a share in the revenue for helping to fulfill the transaction.
Locally has been a Salomon partner for over five years and a supporter of specialty retail allowing customers to see where Salomon retailers are located in their respective areas.
“The new site2snow program is a natural evolution of our partnership with Locally,” said VP of winter sports equipment at Salomon, Mike Adams. “Specialty retail is a key component to our hardgoods business. It was important for us to define a model that would involve our retail partners in online transactions in a transparent way while fulfilling our customer’s needs quickly and seamlessly. We truly believe this is a win for everyone.”
This new model will allow retailers to take advantage of online traffic on Salomon’s website to drive incremental sales and give them the opportunity to sell in-store services such as mounting a pair of skis or providing boot fitting services when the consumer comes to pick-up their products.
“As the popularity of online shopping continues to rise, this omnichannel selling approach will give consumers a variety of purchase and delivery options when it comes to buying winter sports equipment,” said VP of digital experience & eCommerce, Evin Catlett. “Consumers will essentially be able to shop online in a local capacity giving them the ability to choose who they transact with and when they pick up their gear. It will be extremely streamlined and efficient.”
The first phase of the site2snow program launched in November allowing consumers to purchase from local retailers based on their existing inventory. The revenue-share component of the program will launch in the first quarter of 2021, which will include drop-shipping products to retailers if they don’t have the inventory on hand.
“Locally is proud to be a part of Salomon’s effort to support local businesses, while simultaneously making hardgoods purchases as easy as possible for Salomon customers,” said VP of Business Development for Locally, Teddy Schiavoni.
