Salomon Creates Val Thorens 50th Anniversary Ski

In partnership with Salomon, the Tourist Office has launched limited edition skis to celebrate the resort’s 50th anniversary. 200 pairs will be available to buy from the Tourist Office, and from many of the resort’s ski shops. They will also be showcased by SETAM employees, who will be using them throughout the season.

To bring the project to fruition, Salomon’s technical and creative teams, headed up by Quentin Boutry and Cyril Vial, as well as Axelle Gacon from Val Thorens, worked closely to come up with a special anniversary “All Mountain” ski, in line with the French outdoor sports brand’s technical and graphic requirements.

Axelle explains: “I got in touch with Quentin Boutry, Salomon’s Alpine Ski Product Manager, and graphic designer, Cyril Vial, and the three of us worked out the technical requirements, understanding exactly what we were capable of creating together. They
sent me the ski files so that I could incorporate the design directly onto them. I based myself on the Val Thorens 50th anniversary logo graphic that I had already created with the Marketing team it encompasses an image that stands out, creates an impact, and
remains understated. These are the three key elements!”

After much research and many test versions, THE 50th anniversary ski was finalised just a few weeks ago.

Both teams agreed: no two skis should be the same in this collector’s edition! The left and right skis have a different top sheet; you can see the whole image when you put both skis on, side by side.

The skis highlight the fluorescent blue of the Val Thorens 50th anniversary logo, which contrasts with the snow, and the iconic lines created by the Aiguilles de Péclet.

Axelle sums up with: “The skis are currently being produced, and I can’t wait to see them. I take great pride in the fact that I designed them, as this was a childhood dream for me.

Thank you Salomon!”