Rudy Project, Leader In ‘Made In Italy’ Sports Eyewear, Chooses Vitamina C for PR & Comms

Vitamina C is pleased to announce that since the beginning of the year we are the press office for Rudy Project.

Founded in Treviso, north-east of Italy, in 1985, Rudy Project is a leading brand of Made in Italy sports eyewear: 100% of its eyewear is made entirely in the Veneto region, from design to quality control, which is carried out by hand in the Treviso factories. 

An eclectic brand, it offers eyewear for (almost 😉 ) every outdoor discipline. From cycling to trail running, golf and sailing, the models in the catalogue meet the needs of outdoor sports enthusiasts.

The Astral sunglasses, for example, are perfect for road and off-road running, while the Kelion model, designed to offer maximum adaptability and comfort, lends itself well to a hiking session. The Spincut goggle, meanwhile, is ideal for descents in the snow.

With a strong focus on sustainability, and featuring products made from Rilsan Clear bioplastic derived from 45% castor oil, the company's strength lies in its production of graduated sports eyewear, customised to the needs of the consumer through a vast network of opticians throughout the country.

Since 1985, Rudy Project has been a worldwide leading company for products made in Italy, and with a new generation of leadership in the form of founder Rudy Barbazza’s own two sons, Cristiano and Simone, that success is sure to continue.

Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality. As a leader in sports eyewear, it now produces and distributes sport sunglasses, prescription glasses, helmets, goggles and other sport accessories of the highest technical quality.

Established with the aim of improving the performance levels of athletes around the world, Rudy Project gained great success as a result of its constant investments in the development of new materials and technologies for lenses and frames.

A sports eyewear leader for 30 years, Rudy Project is leading a race that knows no limits: the continuous pursuit of excellence in its materials, design and performance. Rudy Project is an established brand above all because of its performance sunglasses, RX solutions, as well as goggles and helmets of the highest technical level.

“We represent the top range of sporting eyewear, fully designed and manufactured in Italy,” says Cristiano Barbazza, Chairman and CEO of the company. “To satisfy the needs of our athletes, we offer high-performance products which are highly customizable, such as our award-winning prescription solutions for athletes who need vision correction."

In 1987, with the subversive ‘Explorer’ model, they launched the revolutionary “Air System”, still in use today: vent holes scientifically located inside the central RP logo that created a venturi airflow minimizing fogging without disturbing vision. Paddle temple tips and nose pads, for the first time, could be adjusted in any direction to ensure comfort and superior fit. A special antifog coating on the lens enabled athletes to perform and excel in difficult light or atmospheric condition, ensuring superior, fog-free optical reliability.

When the concept of aerodynamics was initially being applied to cyclists, Rudy Project became the first company in the world to offer a helmet solution. Outrageous design, maximum performance, distinctively 90s. The Sweeto was the world’s first taste of what an aero helmet could be, and set the pace for Rudy Project to become a world leader in cycling aerodynamic engineering.

Its catalogue also includes a range of lifestyle frames, and helmets, particularly for the world of cycling.