Rubicon Raw Announced As Official Energy Drink Of GB Snowsport

The multi-year partnership, which comes into effect immediately, will see Rubicon RAW supporting British skiers and snowboarders as the Milan-Cortina Olympic and Paralympic cycle gets underway.

Athletes across different diciplines’ World Cup teams will sport Rubicon RAW logos on race suits and competition equipment as part of a wide-ranging partnership that will also see GB Snowsport and Rubicon RAW collaborate on different opportunities to bring British World Class skiers and snowboarders closer to fans across the country.

The announcement of the deal comes at an exciting time for the country’s snowsport scene, with the 2022-23 World Cup season just underway and with three British athletes having already registered top-10 finishes.

VICKY GOSLING, GB SNOWSPORT CHIEF EXECUTIVE, SAID “We are delighted to have a major energy drinks brand like Rubicon RAW come on board. We value partnerships with brands that align with our core values and this is certainly the case here. We look forward to a winning partnership that supports our mutual growth and shared belief in the potential of Britain’s ski and snowboard athletes.

ADRIAN TROY, MARKETING DIRECTOR AT BARR SOFT DRINKS, SAID: “We are excited to be entering into a partnership with GB Snowsport and to share our passion for high energy sports with their fans and communities across the UK. We are looking forward to working with the teams at such an exciting time for the sport and supporting their program to put British World Class skiers and snowboarders onto World Cup and World Championships podiums.“

BILLY COCKRELL, GB SNOWSPORT FREESTYLE SNOWBOARD WORLD CUP SQUAD MEMBER, SAID: “We’re all super excited to have Rubicon RAW on board as a partner for the next few seasons and we’re really looking forward to working with them. We’ve got an amazing squad this year and it’s so great to have a partner who really cares about snowsport and wants to help us share it with more fans at home and around the world.“

Rubicon RAW is a high caffeine energy drink made with 20% fruit juice and natural caffeine and B Vitamins. Launched less than two years ago, RAW has become a favourite among energy drinkers with its big energy hit that is full of flavour.