Rossignol’s Recyclable Ski Wins “Best of What’s New” Award From Popular Science
Rossignol, the 115-year-old legacy brand and a leader in ski industry innovation, aims to upend industry standards once more with the launch of the world’s most recyclable ski, the Essential.
Now available for purchase in limited quantities on Rossignol.com, the Essential has been named one of the 100 greatest innovations of 2022 by Popular Science. One of the leading media publications covering developments in technology and innovation today, Popular Science honored the brand’s new Essential ski with a “Best of What’s New” award for 2022.
“The Best of What’s New Awards are our way of celebrating the most exciting and ground-breaking innovations of the year. These awards highlight the revolutionary inventions that are helping to improve our daily lives, our society, and our planet,” says Popular Science Technology Editor Rob Verger. “From the future of air travel to revolutionary skin care products, and from sustainable outdoors equipment to game-changing gadgets, this year’s list is a thrilling mix that we’re proud to call the Best of What’s New.”
The Essential is constructed with as few materials as possible focusing on recycled, natural certified, and bio-sourced materials to reduce environmental impact and maximize recyclability. Unlike conventional ski constructions with an average recyclability rate of just 7%, the Essential dramatically moves the needle forward in terms of sustainable ski development with a 77% recyclability rate. All the while maintaining the performance and durability traits Rossignol consumers have come to expect.
“The launch of Essential reflects our team’s collaborative approach and commitment toward more sustainable product development, eco-conscious design, product life-cycle management, and recycling solutions,” said Nick Castagnoli, Brand Marketing Director, Rossignol Group North America. “It’s very meaningful to have this work recognized by a publication like Popular Science.”
Rossignol Group’s wide-reaching CSR initiative, the RESPECT program, outlines the brand’s broader sustainability goals, also a major component of the Group’s Ascension 2026 strategic plan. Announced last month, the plan outlines the Group’s plan to invest $50 million over the next three years to achieve new levels of sustainability and revenue growth. The Rossignol Group will continue to place its environmental and social commitments at the heart of all its major strategic initiatives, and the Essential Ski is just the beginning.
