Robin Thurston Ski Magazine’s New CEO Sends Message

Robin Thurston Ski's new CEO and CEO, Pocket Outdoor Media  reaches out. He says:

Since I joined Pocket Outdoor Media as CEO last August we have made a number of investments in the business. And I am excited to announce another major investment to the business with the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM). 

The 16 iconic brands joining the POM family are: Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Entertainment, Oxygen, IDEA Health and Fitness Association, Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS. 

These brands will join POM’s stable of endurance sports brands: VeloNews, Women’s Running, Triathlete, PodiumRunner, Bicycle Retailer & Industry News, VeloPress, and Roll Massif, a recently acquired event production company that produces a series of 8 iconic Colorado cycling events. 

The acquisition brings together best-in-class brands that collectively allow us to better serve the active lifestyle enthusiast as well as our media and strategic partners. The expanded business will continue to focus on putting the needs of the reader first by delivering content and experiences across the wide range of activities they are passionate about. 

The strength of these collective brands positions us to build the premier active lifestyle media destination to meet the needs and interest of our readers on a daily basis, whether they’re beginners or experts—looking for a training plan, healthy recipe, event coverage, nutrition advice, injury prevention and more.

Our mission is, and will continue to be, to inspire people to do the activities they love—yoga, cycling, cooking, skiing, running, swimming, hiking, fly fishing or climbing—with greater enjoyment and knowledge. 

The future of Pocket Outdoor Media is bright and I look forward to the next 12 months as we integrate these amazing brands to deliver best-in-class content and experiences. 

Thanks for your continued support and I hope to see you at an event or out on the road.

Be healthy and stay safe,

Robin Thurston

CEO, Pocket Outdoor Media