Rediscover The Outdoors: Klattermusen Invites You To Play ‘Hide & Seek’

Klättermusen is proud to unveil its latest campaign, a refreshing exploration of the outdoors inspired by the joy and curiosity of childhood play. Through this campaign, Klättermusen add play as one of its core activities, reminding us of the unfiltered joy that fuels a lifelong connection to nature. The campaign film captures this essence, beginning with the suspense of a hunt in the winter wilderness, only to reveal a surprising twist—it’s all just a playful game of hide and seek.

In a world of achievements, records, and hunger for conquest, we might have lost touch with what it was that made us want to discover the outdoors in the first place. The enthusiasm and curiosity sparked by nature as a playground, was most likely our first true experience of our surrounding environment and elements. And as serious as we need to consider safety, performance, and protection, it might be time to put the fun back in functionality.

Simon Stenborg – Creative Lead, Klättermusen said “If you think back, your first acquaintance with the outdoors was probably through play. Even if you were fortunate to have a mountain as your backyard, the woods nearby or a simple playground in the neighborhood, that’s where it all began. Mountaineering is serious stuff; the journey that led us there often wasn’t. We want everyone to remember why they wanted to live this kind of life to begin with. And what activity is purer and more core than the one of child’s play?”

Since 1975, Klättermusen has been crafting premium mountaineering gear that merges Scandinavian design with unmatched performance and functionality. With this campaign, the brand builds on its legacy of rugged dependability, inviting outdoor enthusiasts as well as professionals to rediscover the passion for nature.