Red Wing Shoe Company And Superfeet Join Forces To Step Up Comfort For Workers Nationwide

Superfeet proudly partners with Red Wing Shoes to bring their iconic shape to a new collection of footbeds specifically made for Red Wing purpose-built performance work boots. As part of the newly released Red Wing Ultimate Fit Experience available in all Red Wing stores, the new footbed collection compliments the comprehensive selection of Red Wing work boots, socks, and aftercare system with off-the-shelf and 3D customized footbed options.

The anatomically sculpted footbeds are built to combat foot fatigue and reduce the chance of injury.  Designed specifically for Red Wing, the new footbeds provide all-day comfort and added on-the-job safety. From cushioned to supportive, the Red Wing footbed collection covers a wide spectrum of underfoot experiences to serve a variety of workers. The assortment includes:

• Anti-Fatigue: With easy soft memory foam cushioning, these footbeds relieve pressure from long hours on your feet.
• Slim-Fit: Featuring ergonomic all-day support, these footbeds are perfect for boots without removable liners.
• Multi-Purpose: An adaptable, all-around supportive footbed that helps to prevent foot fatigue and injury.
• Heavy Duty: The most durable forefoot protection available, these footbeds offer industrial strength, stability and support. Also available in a women’s-specific design.
• Multi-Purpose Pro: Professional-grade comfort combines with an energy-boosting carbon fiber design in this footbed.

For those looking for an even more customized fit, Red Wing retail locations also offer measurement for 3D printed custom footbeds. In a quick and seamless in-store experience, Red Wing Certified Fit Specialists will conduct a 3D scan and gait analysis which is used to design and print 3D footbeds, personalized to an individual’s unique foot shape and movement pattern for ultimate comfort. The Superfeet footbeds are mailed directly to the customer within about two weeks.

“We are honored to work with the team at Red Wing to ensure their customers receive the highest performance, durability and comfort with uncompromised craftsmanship. With our brands similar values and vision this partnership was a no-brainer,” says John Rauvola, CEO of Superfeet.

“We saw an opportunity for Superfeet to help keep workers comfortable and safe while on the job.”

Available now at 500+ Red Wing Shoe stores nationwide, learn more about the Red Wing Ultimate Fit Experience here. To find your nearest retailer, visit www.redwingshoes.com/stores.