Recco Selects Verde Brand Communications As North America Public Relations Partner
As the brand expands awareness of its technologies to make people more searchable in the outdoors, RECCO selected Verde Brand Communications as its public-relations and brand-communications partner in North America.
RECCO is well-known worldwide as a technology tool that can help locate people in the case of avalanche burials, but with the introduction of the brand’s helicopter-mounted detector in 2015, the RECCO system has grown into a tool to assist in four-season rescue operations. With this year-round functionality, the RECCO system is being used to help locate a range of outdoor users — hikers, backpackers, bikers, hunters, anglers, trail runners and more — in events where people become lost in the backcountry.
Verde will help RECCO expand awareness of the system’s four-season applicability, and how people can become more searchable simply by adopting a RECCO reflector as part of their everyday outdoors kit.
“RECCO’s origins began in the 80s in Sweden, as an avalanche rescue tool. Almost 40 years later, RECCO’s audience and goals have grown exponentially,” said Julia Granhed, Head of Marketing at RECCO. “We’re expanding both our global and seasonal reach, as we believe that being searchable in the outdoors is essential for everyone venturing into the backcountry. Verde is well-versed in many of our core markets, and has worked alongside a handful of our brand partners over the years, making our partnership a natural fit.”
The RECCO system is already used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries, including by top resorts and rescue organizations in the United States and Canada. Verde will support RECCO by providing brand communications services and announcing news to the outdoor, snow, travel, general interest, and travel specialty media markets in North America.
“As more and more people discover the many benefits of outdoor recreation, there also becomes an increased need for tools to help people recreate safely and with peace of mind. RECCO has been a leader in that space for decades, and we are excited to help tell the story of how this game-changing innovation in snowsports has broader relevance for all kinds of people recreating in the outdoors,” said Kristin Carpenter, Founder, Chair and Chief Strategy Officer at Verde Brand Communications.
RECCO technology makes outdoor enthusiasts searchable to rescuers in case of burial in an avalanche or simply if someone becomes lost in the outdoors. The technology is based on a two-part radar system. Rescuers carry RECCO detectors that send out search signals which are echoed by small RECCO reflectors, carried by the user.
RECCO reflectors can be bought as stand-alone products, or come embedded into products such as apparel and backpacks. The brand works with brand partners such as SCARPA, Patagonia, Arc’teryx, Helly Hansen and POC who implement RECCO reflectors into their products in order to make users become more searchable.
