Rab Strengthens Presence In The Italian Market

British outdoor specialist Rab (owned by Equip Outdoor Technologies Ltd.) is repositioning itself in the Italian market. Starting with the Autumn/Winter 2025 sell-in season, Rab apparel will be represented by the established agency B-Factory, led by Pietro Colturi. This is in line with Equip’s 5-year strategic plan for global growth and aims to strengthen the brand presence in this important region.

B-Factory brings extensive experience in the distribution of premium outdoor brands and is characterised by its particular expertise in strategic brand development. As passionate mountain people, they share Equip’s values for outstanding product development, technical innovation and sustainable business.

A leading representative for premium outdoor brands in the Italian market, B-Factory stands out for its strategic brand development approach and deep market knowledge. The company combines commercial expertise with a passion for the industry, ensuring sustainable growth for the brands it represents in Italy.

Hervé Domenighini, Equip Sales Director, explains: “We are excited to partner with B-Factory in the Italian market. Their extensive industry expertise and established network provide an excellent foundation to drive Rab’s brand growth in this important region while delivering exceptional service to our retail partners.”

Pietro Colturi, CEO of B-Factory, outlines the partnership’s vision: “We are proud to represent Rab apparel in Italy, a quality brand that shares our values of sustainability. We are ready to bring Rab’s innovations to our market and to build a strong relationship with Italian customers, based on trust and a shared passion for the mountains.”

B-Factory will reach out to Rab’s Italian retail partners shortly and introduce the brand’s AW25 product highlights.