Quiksilver’s New Brand Campaign Calls For 'Action Now'

Since its inception, Quiksilver has established itself as a driving force in the world of action sports, helping propel surfing, snowboarding and skateboarding onto the global stage through legendary riders, unforgettable imagery and a spirit unlike any other.

This spring, the brand delivers Get It. Now.,a new campaign celebrating just that.

Featuring Quiksilver riders Olympic gold-medallist Kauli Vaast (TAH), X Games multi medalist Sammy Carlson (USA), acclaimed surfers Griffin Colapinto (USA), Kanoa Igarashi (JAP), Jackson Bunch (HAW), Marco Mignot (FRA), Mikey Wright (AUS) and many more, the video is a deep-dive into what forms the nucleus of the famed-action sports brand.

Narrated by snowboarder Todd Richards, the video is a high-paced mix of jaw-dropping action shots, endless travel, magnificent landscapes and behind the scenes camaraderie that will leave viewers ready to hit the road themselves.

In Quiksilver GM Josh February’s words: “People discovering Quiksilver in 2025 will know of us for the competitive successes and the adrenaline-inducing performances of our amazing team. And we are that. But beyond the medals and trophies, Quiksilver is about the spirit of action sports, the shared passion for risk-taking, discovery and life. With this campaign we’re extending an invitation to absolutely everyone to lace up, wax up, paddle out, drop in, pack their bags, their vans, fly away… whatever it is, just get after it!”

Spearheaded by Creative Artistic Director Todd Saunders and shot across the globe, the campaign aims to offer viewers a peak at the core of Quiksilver’s way of life: “Quik is an institution. An attitude. If you surf, skate or snowboard, you know The Mountain & The Wave, and likely the riders behind it. What these guys stand for, ‘Get it. Now.’ aims to capture that spirit that has existed here since ’69 ; the thing that we all share : unwavering passion and die hard initiative.”

A call to action if there ever was one.