PSIA-AASI Partners With Snow White Technologies

PSIA-AASI recently announced it’s partnership with Snow White Technologies Inc. (SWT), the Mammoth, California-based aftermarket snowboard binding parts and accessories company and inventor of the Speed Strap, a patented and revolutionary speed entry bindings system.

This new partnership will help revolutionize the efficiency of the snowboard strap-in experience for snowsports schools, instructors, and most importantly, students.

“It is with tremendous stoke and happiness that we announce our partnership with PSIA–AASI,” said Sean Tudor CEO & founder of SWT. “We are confident this partnership will be a game changer for snowboard instructors, snowsports schools, and ski and ride resorts of America!”

Sean said he believes the partnership will provide solutions for many of the issues instructors, snowsports schools, and lift-ops struggle with, including social distancing while instructing and riders blocking the chairlift exit lanes.

SWT’s Speed Strap and Ultra Grom allow riders to operate their bindings completely independently of the instructor so they can maintain the social distance that is required to teach safely.

“We’re excited to partner with Snow White Technology to support the evolution of snowsports equipment, making it easier than ever for snowboarders to get in and out of their bindings,” said PSIA-AASI Director of Education Dave Schuiling. “The Speed Strap aftermarket binding accessory makes it faster to strap in, saving your time and energy for the best part – the riding!”