Primaloft Pure Wins A Popular Science 2020 Best Of What’s New Award

PrimaLoft, the leader in advanced material technology, announces it’s a recipient of a Popular Science Best of What’s New Award in the “sports & outdoors” category for its PrimaLoft P.U.R.E. manufacturing process. P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by nearly 50%.

“We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft president and CEO, Mike Joyce. “At PrimaLoft, we believe that sustainability and performance can both be elevated with neither one sacrificed. A reflection of that Relentlessly Responsible mission is PrimaLoft P.U.R.E., an innovation that resulted from looking beyond the product and focusing on our manufacturing process to achieve a 48% reduction in carbon emissions.”

Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 10 categories. To win, a product or technology must represent a significant step forward in its category. The honorees represent products and services from across a variety of categories, Best of What’s New Awards are presented to products and technologies in 10 categories: Aerospace, Automotive, Engineering, Entertainment, Gadgets, Health, Home, Personal Care, Security, and Sports & Outdoors. 

“The Best of What’s New Awards showcase the year’s greatest feats of human ingenuity,” said Popular Science Editor-in-Chief Corinne Iozzio. “Even in a year like 2020, innovation has helped us glimpse a future that’s safer, smarter, and more enjoyable than we might have thought possible. This collection, which includes everything from a new generation of Mars explorers to ultra-hygienic print-to-order eyeshadows, is full of items we’re proud to call the Best of What’s New.”