Powdr And Mammut Announce New Apparel, Equipment And Marketing Partnership
POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more than a century of experience in producing mountain safety equipment, technical apparel, and accessories for outdoor activities.
The partnership makes Mammut the official uniform and apparel provider for more than 8,000 mountain professionals working at ten of POWDR’s mountain resort locations: Boreal Mountain Resort, CA; Copper Mountain, CO; Eldora, CO; Killington, VT; Lee Canyon, NV; Mt. Bachelor, OR; Pico Mountain, VT; SilverStar, BC; Snowbird, UT; and Soda Springs, CA. The partnership begins with the 2020-2021 season, continues through 2026, and also includes POWDR’s heli-skiing operation, Powderbird, located at Snowbird, UT.
“As one of the oldest and most respected global outdoor apparel and equipment brands in the world, we could not be more proud to outfit our staff with Mammut,” said Tim Brennwald, POWDR executive vice president and chief operating officer. “Mammut’s unparalleled quality, styling and innovation in a variety of apparel and equipment categories will empower POWDR employees to continue to deliver remarkable consumer experiences across our portfolio.”
Mammut is taking a unique and innovative approach to the partnership, redefining the process by which staff at each POWDR mountain resort is outfitted. POWDR mountain resort departments, including ski patrol, mountain guides, operations, ski/snowboard school, ambassadors and customer service, have customized select Mammut products to meet their needs. Tailoring pinnacle products, which were designed and tested by Mammut specifically for professional guiding purposes on Switzerland’s famous Matterhorn mountain, means that POWDR employees will have uniforms that suit to meet the vastly different needs of each department. Building on Mammut’s best practices and product knowledge from the current Zermatt mountain guides and ski instructor uniforms, POWDR’s custom technical apparel systems will offer staff unparalleled quality and a superior experience.
Highly technical 3-layer Gore-Tex Pro material will be used in uniforms for on-mountain employees, ensuring the highest level of protection and durability in critical environments, and operational departments will be outfitted in Mammut’s proprietary DryTech® 3-layer protection fabric for breathability, comfort, and protection.
Innovation and technology are the forefront of all Mammut products, to ensure the needs of mountain safety and resort staff are met to the fullest extent. The development of custom products for POWDR’s teams builds on Mammut’s 158-years of mountain gear experience, input and collaboration with POWDR employees, and influence from Mammut’s Matters collection, which the POWDR uniform program is modeled after and will be available to purchase by consumers in the 2020/2021 season.
“In expanding the professional services division at Mammut, we tested a variety of technical apparel systems with Zermatters – Zermatt, Switzerland’s exclusive mountain guiding service on the Matterhorn, since 1888,” said Kris Kuster, general manager of Mammut North America. “In POWDR, we have found a partner who understands the value of this process, our 158-year Swiss heritage, as well as the profound impact Mammut products can have on the work lives of hundreds of mountain professionals. We look forward to showcasing the alignment between Mammut’s and POWDR’s vision, mission and goals with consumers and resort visitors through these advanced product innovations and systems.”
As part of the agreement, Mammut and POWDR will also collaborate on a variety of consumer marketing initiatives and events while POWDR ski patrol and mountain guides will utilize Mammut Barryvox beacons, probes, shovels, ropes, avalanche airbag systems, and other technical accessories.
