Polartec Names Akimbo Communications PR Agency Of Record

Polartec, a Milliken & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications.

Effective immediately, Akimbo will communicate and promote Polartec’s brand storytelling, category defining technologies, and sustainable engineering practices behind the science of fabric. Akimbo’s network and experience will support and grow Polartec’s initiative to increase consumer awareness of textile performance features in premium outdoor, sport, workwear, and lifestyle products.

“Both Polartec and Akimbo have long-standing ties to the outdoor industry which makes this partnership a natural fit. Collectively and creatively, we look forward to reaching broader audiences who appreciate Polartec’s authentic heritage while engaging new consumers in the expanding culture of outdoor recreation,” said David Karstad, VP of Marketing and Creative Director at Polartec.

Since inventing the original PolarFleece in 1981, Polartec engineers continue to advance the science of fabric by creating problem solving technologies that improve the user experience. They are the only company on the market who develops and manufactures comprehensive solutions encompassing base layer, mid layer, and outer layer under one brand, offering a wide range of functionality; including lightweight wicking and cooling, warmth and insulation, breathable weather protection, fire resistance, and enhanced durability. Polartec products are used by performance, lifestyle, and workwear brands from around the world, the U.S. Military and allied militaries, and contract upholstery markets.

Akimbo Communications is a boutique PR agency based in Portland, OR specializing in the outdoor, action sports and active lifestyle industries. With over 20 years of experience with agency and in-house corporate marketing positions, they offer clients a more holistic approach to communications and public relations. Their PR strategy is consistency and continuity to create new avenues for media coverage, consumer participation, and ultimately, sales-driven results. By developing and executing solid PR plans across multiple channels and categories, they effectively tell brand stories that align with the client's brand directions and key marketing initiatives.