Perisher, Falls Creek & Hotham Collaborate With Icebreaker

Perisher, Falls Creek and Hotham are proud to announce New Zealand-founded merino clothing brand Icebreaker as a partner for the 2024 ski and ride season. Icebreaker is one of the leading innovators in merino wool outdoor and sportswear and has an affinity for the snow environment thanks to the incredible benefits of merino clothing in extreme weather conditions – including natural odor resistance, temperature control and moisture management.

“icebreaker is a perfect fit for our resorts because of the adventurous spirit that the company embodies and the environmental sustainability of merino as a fabric. Both brands strive to preserve our natural environment and act with integrity.” said Robert Lloyd, Sales and Marketing Director, Vail Resorts Australia

The synergy between the brands extends beyond extreme weather conditions, as both share the same values. Vail Resorts has a core value of Do Good: preserving our natural environment and contributing to the success of our local communities, and Do Right: acting with integrity. Likewise, the purpose of the icebreaker is about leading a movement toward a more natural way of life.

“As long-time fans of the Perisher, Falls Creek and Hotham ski areas, we are excited to join forces and give even more adventure enthusiasts the opportunity to carry an icebreaker on the mountain. We have always been a brand that puts sustainability and product performance at the forefront, with our merino-based collections able to withstand the most extreme cold weather conditions. The performance built into our design and natural innovations never compromise our impact on the environment: 96.14% of our range is completely free of plastic fibres. Visitors to Perisher, Falls Creek and Hotham can now wear Icebreaker’s natural fiber performance clothing and join the transition to natural.” said Catherine Zhao, Managing Director, Emerging Brands APAC, VFC

Born in New Zealand in 1995, Icebreaker is a pioneer in natural performance apparel, valuing transparency, responsibility and nature-inspired innovation. Icebreaker merino outdoor, technical sports and lifestyle apparel includes underwear, midlayer clothing, outerwear, socks and accessories for men, women and children. As part of the sponsorship, Perisher, Falls Creek, Hotham and Icebreaker are working together to create bespoke activations for each resort.